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Sure Petcare releases app-controlled pet door

BY Gisselle Gaitan

Technology driven products continue to dominate the pet care space. Sure Petcare has launched their app-controlled pet door, the Microchip Pet Door Connect. The product allows pet owners to remotely control their pet door from a smartphone or tablet, while also monitoring their four-legged companion’s activity and habits.

“Our aim is to develop great products that are useful, easy to understand and make life simpler for pet owners and their pets,” founder and CEO of Sure Petcare Nick Hill said.

The pet door uses microchip reading technology that will unlock for the resident pets microchip or RFID-collar tag. This ensures unwanted animals are kept out, the Clearwater, Fla.-based company said.

Specifically designed for small cats and dogs, the product wirelessly connects to the Hub, which is connected to the home router. From there, pet owners are able to monitor when their pets come and go through the Sure Petcare app.

“Smart devices have enabled people to connect with family, friends, work, their surroundings 24/7. With people generally working longer hours and being away from home, they want to connect with their pets, too. For me, the real value lies in the data and ability to log and track a pet’s habits — something we’ve not been able to do until now. Over time, this information can provide an accurate insight into your pet’s well-being and help you determine what is ‘normal’ behavior for your pet and what is not,” Royal Veterinary College veterinarian and animal behaviorist Jon Bowen said.

The Microchip Pet Door Connect can be purchased for the suggested retail price of $200, and $65 for the Hub. Further product information can be found on the company’s website.

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Coffee-Mate adds dairy alternative creamers

BY Gisselle Gaitan

Coffee-Mate has announced plans to expand its product offerings to a new slew of consumers. The Glendale, Calif.-based company is introducing plant-based creamers, which serve as an alternative to dairy.

The creamers join the brand’s natural bliss line and come in four flavors: vanilla almond milk, caramel almond milk, hazelnut almond milk and sweet Crème coconut milk. Each is made with simple ingredients, such as almonds, coconuts from Sumatra, vanilla from Madagascar and pure cane sugar, the Nestlé-owned company said.

“Coffee-Mate remains a leader in the coffee creamer category for one important reason — we are relentlessly focused on quality and innovation to expand our product portfolio, while meeting changing consumer demands and lifestyles,” Daniel Jhung, Coffee-Mate brand director, said. “We know the increasing popularity of plant-based, non-dairy creamers is not just a trend, but a consumer preference that is here to stay. Using just a few simple ingredients not only expands our natural bliss offerings but delivers a delicious, creamy and flavorful option that Coffee-Mate natural bliss is known to provide.”

Coffe-Mate’s natural bliss almond milk and coconut milk creamers are now available at retailers nationwide in 16-oz. bottles for the suggested retail price of $2.79. The hazelnut flavored almond milk creamer will be sold exclusively at Target retail stores. Further product information can be found on the company’s website.

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Go-Gurt, Sour Patch Kids team up on sour and sweet snack option

BY Gisselle Gaitan

Yoplait’s on-the-go snack Go-Gurt is going the sour and sweet route with its latest collaboration. The Minneapolis-based company has announced that it joined forces with Sour Patch Kids candy, combining both products to create new yogurt flavors.

The Go-Gurt Sour Patch Kids flavored yogurt will be available in two candy flavors — redberry and blue raspberry.

“As a brand, we are always looking for new ways to create more fun for families,” Tsubasa Tanaka, business unit director of yogurt at General Mills, said. “With this collaboration, we’re bringing together two beloved brands known for their ability to instigate fun — Go-Gurt and Sour Patch Kids — to create an incredible snack experience.”

Inspired by the Sour Patch Kids candy, Go-Gurt’s collaboration with the Mondelez-owned brand does not contain high fructose corn syrup and is low-fat, the company said. The products will be available in two options, eight-and-16 count cartons that contain both flavors.

“The Sour Patch Kids brand is always looking for new opportunities to expand our brand presence across categories,” Wesley Saraceni, senior brand manager of candy at Mondelez, said. “We’re very excited to collaborate with Go-Gurt and bring together two iconic, well-loved brands.”

New of this latest collaboration comes on the heels of Yoplait announcing its own partnership with the Girl Scouts of the USA. Both new flavors of Go-Gurt will be available for purchase in retail locations nationwide later in January. Further product information can be found on the brand’s website.

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