Suppliers step into more female-friendly goods
The opportunity across insoles continues to be a direct appeal to that female shopper. Manufacturers have long acknowledged that the female head-of-household historically has been the primary purchaser in this category, even when most of the insole products were skewed decidedly toward fitting within a man’s shoe.
But the last few years have seen the merchandising of the category see-saw more toward a female-friendly foot care set featuring insoles designed specifically for women’s shoes (e.g., high-heels) and salon-style products marketed as the cheaper alternative to a professional pedicure.
“Innovative items like [Airplus’] Aloe- Infused Socks or [Dr. Scholl’s] Fast Flats have been received very well by the customer,” noted Steve Head, EVP Implus Foot Care. They’re products that bring “a little more utility for the customer — in this case her — and in some instances a little bit of simple luxury,” Head added.
That kind of beauty position in foot care, as opposed to a strict cures-what-ails-you marketing play, is what has kept overall category sales from a steady decline. Total foot care sales were slightly down by 0.7% to $592.2 million across food, drug and mass (excluding Walmart) for the 52 weeks ended Aug. 7, according to SymphonyIRI Group.
The article above is part of the DSN Category Review Series. For the complete Foot Care Buy-In Report, including extensive charts, data and more analysis, click here.
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Mark Schumacher joins Emerson Group
WAYNE, Pa. — Emerson Group has expanded its team, the company announced.
Mark Schumacher, an industry veteran that has worked as a retailer HBC category manager, will focus on category and shopper insights for Emerson Group.
Prior to joining Emerson Group, Schumacher was the director of category development at homeopathic manufacturer Boiron.
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NACDS urges opposition to Express Scripts-Medco merger in comments to U.S. House panel
ALEXANDRIA, Va. — The National Association of Chain Drug Stores is calling on Congress to scrutinize the proposed merger of pharmacy benefit managers Express Scripts and Medco and, in a letter submitted Friday to the House of Representatives Ways and Means Subcommittee on Health, outlined the “problems” it believes would result from the mega-merger.
The House panel held a hearing Friday titled “Health Care Industry Consolidation.”
“This proposed merger, if allowed, would have grave consequences for consumers and the nation’s community pharmacies that serve them, as well as for health plans and employers that utilize PBM services, including Medicare Part D, specialty pharmacy services and mail-order pharmacy services. In fact, just last week, the FTC issued a ‘Second Request’ to Express Scripts and Medco to gather more data on the merger. Clearly, this proposed merger should be subject to a high level of scrutiny,” the comments stated.
NACDS stressed that the anticompetitive nature of this merger ultimately will hurt patients the most, limiting their choice in how and where they obtain their pharmacy services and prescription medications.
“The proposed merger of Express Scripts and Medco would result in unparalleled market concentration in an already extremely limited marketplace. Express Scripts and Medco are two of the ‘Big Three’ PBMs that control 50% to 60% of the national overall prescription drug volume. If approved, approximately one-third of all Americans (roughly 135 million people) would rely on the new ‘super PBM’ to manage their prescription benefits. Certain classes of customers, such as large, complex health plans, would be left with only two choices for PBM services: the merged entity and the one remaining large PBM,” the comments stated.
The letter also denounced claims that PBMs reduce costs in the healthcare system. “PBMs operate unregulated and in an opaque manner. They claim that they save money by negotiating rebates and discounts from drug manufacturers and negotiating lower reimbursement rates from pharmacies. However, there is no proof that they pass along any of this purported savings to health plans, employers and ultimately to consumers," NACDS stated in its comments.
"In recent years, cases brought by a coalition of over 30 state attorneys general have resulted in over $370 million in penalties for deceptive and fraudulent conduct," NACDS continued. "In essence, the PBM uses lack of transparency to negotiate higher rebates from drug manufacturers, higher drug prices for health plans/employers and lower payments to pharmacies, while keeping the gains for itself.”
The PBMs also claimed that they help drive down health costs by utilizing mail order for prescription medications. However, their increased market share will eliminate patient access to community pharmacy and force consumers and employers to instead use their mail-order system only, NACDS stated. In addition, NACDS highlighted research that showed that community pharmacy — not PBMs — have higher generic drug dispensing rates than retail community pharmacies.
“Although the merging firms may claim that shifting prescriptions to mail-order prescriptions from retail community pharmacies will drive down drug costs to consumers, their increased market power is likely to result in an artificially high reduction in prescriptions filled through community pharmacies, and increased costs for payers and beneficiaries. A ‘super PBM’ would be even more likely to increase drug costs by shifting more patients to mail order, which utilizes more expensive, brand-name drugs. This increased cost would be borne by health plans, including Medicare Part D, employers and ultimately consumers,” the letter stated.
“NACDS thanks the committee for consideration of our comments on healthcare industry consolidation. We are extremely skeptical that the American public can trust a ‘super PBM’ to look out for the best interests of patients and payers, including Medicare Part D, or to pass any purported ‘savings’ along to beneficiaries and other consumers. These concerns are compounded by the fact that the PBM industry as a whole is virtually unregulated,” NACDS concluded in its comments.
I think it is trustful healthcare industry. But stile now i suggest be careful. This industry and other industry is totally deference about care. Just like that, Television Media Buying is not so care.But healthcare industry is too much careful industry.
Usually, with most insurance today, the amount the insurer pays the docs is already agreed upon. If you have insurance B, then it doesn't matter which doctor you go to, insurance B will pay the same. Only thing you can shop around is the health insurance check Penny Health for health insurance ideas to save money.