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Suppliers looking to jazz up dry segment

BY Antoinette Alexander

Sales of hand and body lotions have been lackluster in the mass market, but manufacturers are looking to jazz up the segment through innovative formulas that go beyond simply hydrating dry skin.


Sales of hand and body lotion at food, drug and mass (excluding Walmart) inched up less than 1% to about $996 million during the 52 weeks ended April 15, according to Symphony­IRI Group. The biggest gainer, according to the data, is CeraVe, which posted a sales increase of about 21% during that period.


Coria Labs, a division of Valeant Pharmaceuticals North America, announced earlier this year the expansion of its line of CeraVe moisturizers and cleansers with the new Cera­Ve SA renewing lotion.


As with all CeraVe products, the newest formulation features ceramides to help restore, repair and maintain the skin barrier. However, this product goes even further with the addition of salicylic acid and ammonium lactate to help loosen and exfoliate dead skin cells. Vitamin D also is present to help keep skin looking smooth and hydrated. The ingredients work to exfoliate, smooth and soften extremely dry, rough, bumpy skin — like those rough patches often found on upper arms and legs that sometimes are referred to as “chicken skin.”


Beiersdorf’s new Eucerin Professional Repair lotion hit shelves in January. Part of the Eucerin Repair line, it is designed for those who suffer from extremely dry skin. It is enhanced with gluco-glycerol to improve moisture supply to the stratum corneum; ceramide-3 to improve barrier function and reduce water loss; and 10% urea, the highest percentage available without a prescription, to rehydrate dry, scaly skin.


Meanwhile, AmLactin, an Upsher-Smith Labs brand, now dons a fresh new look and a new family name: AmLactin Alpha-Hydroxy Skin Care. The contemporary design graces white, pearlescent bottles and tubes complemented by a series of vibrant colors and a sig­-
nature droplet. AmLactin Alpha-Hydroxy Skin Care includes AmLactin moisturizing body lotion, Am­Lactin ultra hydrating body cream for severe dry skin and AmLactin foot cream. All three products contain alpha-hydroxy acid moisturizers to exfoliate and hydrate the skin.

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False lashes are a true winner

BY Antoinette Alexander

False lashes a faux pas? No way! Thanks in large part to celebrities who have popularized false eyelashes and lash extensions, sales of false lashes have been, and continue to be, on the upswing — in a big way.


Pacific World, which currently markets Revlon-branded false lashes, is looking to bring its Eyelene lash brand to the U.S. market in 2013. Eyelene currently is sold in the United Kingdom and Canada.


Meanwhile, the U.K. brand Eylure recently teamed up with pop star Katy Perry to launch a line of false lashes in the United States, which is available at Ulta.


In early 2011, Kiss introduced its Kiss premium eyelashes with built-in application strings. For 2012, Kiss is offering its Pro Lash Double-Pack, which features two sets of lashes for the everyday or occasional user.

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Brow makeup arches up

BY Antoinette Alexander

Higher arch, natural arch or low arch? Full bodied or on the slimmer side? Whatever the shape of one’s brows, the bottom line is that bold brows are on trend and ooze sex appeal.


Sales of eyebrow makeup at food, drug and mass (excluding Walmart) rose 8% to more than $50 million during the most recent 52 weeks ended April 15, according to SymphonyIRI Group. Taking the top spot, according to the data, is Maybelline New York’s Define-A-Brow. The micro-
mechanical pencil, which comes with a comb, delivers precise application for evenly defined brows. The smear-proof formula offers all-day wear.


More recently, Maybelline New York introduced in January its new Master Shape brow pencil. The wax pencil features subtle color pigments for a natural look, and the groomer brush adds the finishing touch.


As further evidence of the trend, Benefit Cosmetics recently declared April 16 to 22 as National Brow Week. The San Francisco-­based beauty brand has been shaping brows for more than 35 years. According to the company, it sells one brow product a minute, 24 hours a day, 365 days a year at more than 2,100 counters worldwide.


The beauty brand has more than 400 Brow Bars across the United States and more than 650 Brow Bar locations around the globe. Benefit Brow Bars originated in the brand’s San Francisco Boutiques. Today, Benefit has Brow Bar locations in Macy’s, Ulta, Bloomingdale’s and Belk stores across the country.

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