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Supplement industry experts gather to educate Congress on related issues

BY Michael Johnsen

WASHINGTON The Congressional Dietary Supplement Caucus, in cooperation with the two leading trade associations representing the dietary supplement industry — the Council for Responsible Nutrition and the Natural Products Association — recently hosted the first of a series of three lunch briefings aimed at educating congressional staffers on important issues related to the dietary supplement industry to be held this year.

William Cooper, medical director of Cardiovascular Surgery, Wellstar-Kennestone Hospital, spoke to more than 90 attendees on June 3 about the importance of using dietary supplements as part of an overall healthy lifestyle. Cooper also offered advice for how supplements can play an important role in prevention and healthcare reform.

“When you get to me, you really don’t want to buy what I’m selling,” Cooper said, referring to his heart surgery specialty. “As a nation, we are consistently inconsistent. But there are simple things that all of us can do every day to better our health — and that includes taking dietary supplements.”

Cooper reported he personally takes fiber, fish oil supplements and a multivitamin every day.

“Prevention is the most cost-effective initiative to contain costs in health care, and dietary supplements are an important part of prevention,” commented Rep. Jared Polis, D-Colo., a co-chair of the caucus.

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Polaroid and Summit Global announce partnership

BY Anna Mcgrath

MINNEAPOLIS PLR IP Holdings LLC announced the completion of an exclusive five-year license agreement with the Summit Global Group to produce and distribute Polaroid-branded digital still cameras, digital video cameras, digital photo frames and Polaroid PoGo mobile products worldwide.

Prior to the partnership, Summit Global had been a trusted partner of the Polaroid brand for over eight years. 

“We are pleased to continue our relationship with Summit Global as we move into a new era for the Polaroid brand,” said Scott W. Hardy, president of PLR IP Holdings, the entity that owns the Polaroid Brand. “Summit Global’s leadership in digital imaging is sure to uphold and exceed customer expectations as we re-launch our iconic brand into relevant new product categories.”

The partnership further develops and validates the strength of the Polaroid brand, and supports PLR IP Holdings’ strategic objective to diversify product category growth in established and emerging markets. It is anticipated that the agreement will generate over $1.3 billion in retail sales beginning 2009.

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Fresh & Easy announces four new stores set to open this July

BY Anna Mcgrath

EL SEGUNDO, Calif. Fresh & Easy Neighborhood Market announced the grand opening of four California stores in Pasadena, Oxnard and Santa Barbara County set to open this July.

Based on customer feedback, Fresh & Easy announced it will be introducing over 1,000 new products to existing stores over the summer. Customers should expect to see more Fresh & Easy brand products, larger pack sizes, more national brands and exclusive new lines of national brand-quality products at low prices.

“As we have always done, we continue to listen and evolve to improve the shopping trip for customers. We’re hearing customers want to stretch their dollars even further, without compromising on quality,” said Tim Mason, Fresh & Easy CEO. “Particularly in this economy, we’re pleased we can open four additional stores in new neighborhoods while creating more than 80 high-quality jobs.”

Fresh & Easy currently operates 120 stores in California, Arizona and Nevada.

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