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Supervalu pulls Tin Roof Sundae Ice Cream from shelves as part of peanut butter recall

BY Alaric DeArment

MINNEAPOLIS Amid the nationwide wave of recalls following revelations of unsanitary conditions at Peanut Corporation of America’s Blakely, Ga., processing plant, and salmonella contamination in products made there, Supervalu announced Saturday that it would pull several brands of Tin Roof Sundae Ice Cream from its shelves.

The supermarket operator sold the ice cream at its Bigg’s, Cub Foods, Farm Fresh, Hornbacher’s and Shoppers Food & Pharmacy banners. It said the ice cream has not been directly linked to the salmonella outbreak.

Supermarket chains across the country have voluntarily recalled products made with peanut butter from the Blakely plant.

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2 million Diet Dr Pepper to be distributed for free

BY Melissa Valliant

PLANO, Texas As the price of just about everything rises, it’s difficult to imagine getting anything for free. Despite the current economic crunch, Diet Dr Pepper is handing out 2 million coupons for free Diet Dr Pepper on a first come, first serve basis.

Until March 31, 2009, or until the coupons are used up, anyone 13 or older can log on to freedietpepper.com and register their information to receive a free 2L or 20-oz. bottle. As long as that person is one of the first 2 million registered, he or she will receive a coupon within four to six weeks and can redeem it wherever the beverage is sold.

Coupons expire June 30, 2009, and there is a limit of one coupon per person.

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Diet Coke, Heidi Klum team up to educate women on heart health

BY Melissa Valliant

ATLANTA For the second year in a row, Diet Coke and Heidi Klum are joining forces to spread awareness of heart disease, the leading cause of death in American women. Sponsored by the National Heart, Lung and Blood Institute, The Heart Truth campaign will educate women on the risks of heart disease through an extensive campaign of advertising, a traveling exhibit and high-profile events.

The Heart Truth’s Red Dress Collection fashion show will be showcased at this year’s Fashion Week on Feb. 13, where women will don unique red dresses that will later be displayed on The Heart Truth Road Show. This traveling exhibit will visit six cities and offer heart health screenings and educational materials.

Klum also has designed a ruby- and diamond-encrusted Diet Coke Red Dress Charm, which she will wear on the Red Carpet at the Academy Awards on Feb. 22.

The advertising campaign will include national TV, print and online ads featuring Klum. Six magazines, including PEOPLE, will include print advertisements, and popular shows like “American Idol” will run The Heart Truth ad spots.

Diet Coke also has updated their Web site to include heart disease risk factors and preventative tips for heart health under The Heart Truth section.

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