Supervalu boosting brand image with national campaign
MINNEAPOLIS Supervalu’s leadership is preparing to take the company’s branding in a new direction, Supervalu chief executive officer Jeff Noddle said Tuesday in his keynote speech at the Morgan Stanley Global Consumer and Retail Conference.
The company is putting emphasis on its affordable grocery items and easy to find locations with a new tagline: “Just around the corner.” The new tag has been launched in a campaign including national ads, direct mailings and direct-to-consumer circulars.
Supervalu has said that later this year more of the “just around the corner” buzz will be released via TV and radio ads and billboard.
The grocery giant has also said that it is dedicating more energy to speedy checkout and overall cleanliness and quality in each of its stores. There is also a push towards updating store technology. Noddle also said that his company is expanding its offerings to new communities with new store formats, such as the smaller, market-like Urban Fresh by Jewel store recently opened in the Chicago market.
Noddle also told the crowd at his keynote speech that Supervalu’s capital spending for the next year will range between $1.2 and $1.3 billion range. Most of the monies will be directed toward store capital, he said, as well as rebuild and remodeling projects.
Archer makes bid to acquire Archway cookie company
ASHLAND, N.C. Archer Acquisitions has made an offer to buy Archway cookie company and Mother’s Cake and Cookie Co. reports said today.
The move comes after an Archer announced its bankruptcy filing with a hearing scheduled for Dec. 2. Any acquisition bids must be filed with courts by Nov. 25, statements said.
An auction to sell off Archway’s assets is scheduled for Dec. 1 and a sale approval hearing is planned for 1 p.m. the following day.
Other reports stated that Lance Inc., another food maker with baking operations, is also considering taking over ownership of Archway.
Kroger opens another ‘fresh fare’ store in Ohio
CINCINNATI Kroger has opened its third fresh fare market in its home state, the company announced Tuesday.
The format of the fresh fare markets is designed to be more like a country grocery store than a traditional supermarket, with wider aisles and more gourmet options, reports said. The fresh fare stores also stocks many more options for ready-to-eat home meals, an expanded selection of organic produce, hearth-style pizzas and a build-it-yourself burrito bar.
Kroger’s fresh fare markets also carry less general merchandise items, such as home and yard furniture.
Kroger said that outside of Ohio it currently operates about 80 fresh fare markets, mostly on the West Coast, which operate under the Ralph’s umbrella.