CENTER STORE

Supervalu boosting brand image with national campaign

BY Jenna Duncan

MINNEAPOLIS Supervalu’s leadership is preparing to take the company’s branding in a new direction, Supervalu chief executive officer Jeff Noddle said Tuesday in his keynote speech at the Morgan Stanley Global Consumer and Retail Conference.

The company is putting emphasis on its affordable grocery items and easy to find locations with a new tagline: “Just around the corner.” The new tag has been launched in a campaign including national ads, direct mailings and direct-to-consumer circulars. 

Supervalu has said that later this year more of the “just around the corner” buzz will be released via TV and radio ads and billboard.

The grocery giant has also said that it is dedicating more energy to speedy checkout and overall cleanliness and quality in each of its stores. There is also a push towards updating store technology. Noddle also said that his company is expanding its offerings to new communities with new store formats, such as the smaller, market-like Urban Fresh by Jewel store recently opened in the Chicago market.

Noddle also told the crowd at his keynote speech that Supervalu’s capital spending  for the next year will range between $1.2 and $1.3 billion range. Most of the monies will be directed toward store capital, he said, as well as rebuild and remodeling projects.  

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Hy-Vee boosts private label with cheap meal options

BY Jenna Duncan

WEST DES MOINES, Iowa Hy-Vee has launched a new program that provides 30 recipes to feed a family for cheap. The “30 meals for $3 per serving” launch includes recipes for popular dinners such as ham and swiss quesadillas, bar-be-cue cheeseburger sliders and French dip sandwiches with au jus.

The recipes all include Hy-Vee brand ingredients such as Hy-Vee bakery buns, Hy-Vee canola oil, Hy-Vee salsa and Hy-Vee shredded cheese.

The complete list of meal recipes from Hy-Vee’s “30 meals for $3 per serving” can be found online at http://www.hy-vee.com/30meals/30meals.asp 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

InBev finalizes purchase of Anheuser-Busch

BY Jenna Duncan

LEUVEN, Belgium InBev announced today that it has finalizes its acquisition of U.S. brewer Anheuser-Busch Cos.

The maker of Beck’s beer announced that the new company will be called Anheuser-Busch InBev and will trade under a new symbol starting Nov. 20. The buyout deal was worth $52 billion total, or $70 per share.

The newly combined company will produce about one-quarter of the beer consumed in the world and will generate about $36 billion annually, the companies said.

InBev also has recently reached an agreement with regulators to sell holdings of the Labatt USA beer business and licenses.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?