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Supermodel Adriana Lima returns to Maybelline N.Y.

BY Antoinette Alexander

NEW YORK — Maybelline New York has announced that Brazilian supermodel Adriana Lima is returning to the brand. She previously served as global spokeswoman from 2003 to 2009.

Lima will make her Maybelline New York return in print and television advertising campaigns this summer.

The Maybelline New York veteran will rejoin a group of current spokeswomen that includes Christy Turlington, Emily DiDonato, Jourdan Dunn, Marloes Horst and a host of others.  
 
“We are honored to welcome back Adriana to our amazing roster of spokespeople,” said Jerome Bruhat, global brand president of Maybelline New York. “Globally, women admire not only Adriana’s beauty, but also her commitment to helping those in need. We are honored to partner with her again. Her passion for life and positive energy is undeniable. She truly is a Maybelline woman.”
   
Fluent in English, French, Italian, Spanish and her native language of Portuguese, Lima has traveled the world and feels a strong social duty to give back through philanthropy. She has found charity work that is dear to her heart as a mother through the St. Luke Foundation for Haiti that helps give expecting mothers access to medical services in a safe and respectful environment.
 
 

 

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GMDC introduces revamped website

BY Antoinette Alexander

COLORADO SPRINGS, Colo. — The Global Market Development Center has unveiled its revamped public facing website to include more responsive features, modern designs and user-friendly aspects.

The new GMDC site, GMDC.org, was officially introduced to GMDC members during the 2014 Health, Beauty and Wellness Marketing Conference in Orlando, Fla., marking GMDC’s 43rd HBW Conference.

Significant enhancements were made to GMDC’s previous website, a website that was recognized in 2008 by receiving a bronze iNOVA Award for best website in the Associations category.

New features include two microsites for GMDC’s annual Health, Beauty and Wellness and General Merchandise Marketing Conferences. These new microsites each display urgent messaging across the top of the page; four column navigation bars; slide out buttons for most frequently asked questions; and the most essential information conference attendees will need. Beyond navigation, each microsite features a Flickr photo gallery displaying photos from conferences occurring in the previous year.

Along with these enhancements, the website’s responsive design now automatically reformats and prioritizes menus and messaging across the entire web site on any device, whether browsing via desktop, tablet or smartphone. Other features on the new GMDC website include:

  • RSS feeds from trade partners and social media feeds;
  • A photo gallery on the homepage that pulls from GMDC’s Flickr account;
  • An events calendar that displaying GMDC*Connect events and upcoming conferences that GMDC will be attending; and
  • A content library compiling the latest research available to GMDC members.

While the new website follows a different format, most of the retrievable information that was available on the previous website remains the same, including conference schedules, downloadable research, GMDC news releases and the member directory.

“The GMDC total experience is about getting the most valuable information, accessing the latest industry research and making the best connections, whether you’re at a conference or on our website. Our new website truly accomplishes this, while also encompassing the organization’s atmosphere so that it can be seamlessly shared across channels with potential members and existing ones alike,” said Dave McConnell, president and CEO of GMDC.

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Meijer pharmacy fills 20 millionth free prescription

BY Antoinette Alexander

GRAND RAPIDS, Mich. — Meijer pharmacies marked a milestone in June when one of the retailer’s pharmacists dispensed the 20 millionth free customer prescription through its free prescription program.

The program — a first of its kind when launched in October 2006 — has since saved Meijer customers more than $284 million, said Nat Love, VP of drug store for the Grand Rapids, Mich.-based retailer.

"Meijer is a family-owned company committed to meeting the needs of other families. We do this by providing positive solutions to everyday problems, which can include access to necessary medications," Love said. "We began our free prescription program with that in mind, and are pleased that so many families across the Midwest have found it valuable."   

The retailer’s free prescription program helps ensure the health of families and individuals by enabling Meijer customers, regardless of insurance or co-pay, to have their prescriptions filled. The program began by covering oral general antibiotics, with a special focus on the prescriptions most often filled for children. The program expanded over the years by offering free prenatal vitamins in May 2008; Metformin, the most commonly prescribed drug for Type 2 diabetes, in 2010; and the generic substitute for Lipitor (atorvastatin calcium), the cholesterol lowering medication, in 2012.  

The most popular free prescription filled at Meijer has been a generic cholesterol lowering medication, which helped grow the program by more than 50% last year, Love said. Last year, Meijer pharmacy customers filled 1.75 million atorvastatin calcium prescriptions, followed by more than 1.5 million antibiotics, more than 918,000 Metformin, and more than 518,000 free prenatal vitamin prescriptions.

In addition to the free prescription program, Meijer pharmacies have continued to expand the clinical services they offer customers. In 2013, clinical services — such as immunizations, medication management and health screenings — were up 44%. Specially-trained pharmacist care coaches —located in 210 pharmacies in Michigan, Indiana, Ohio, Illinois and Kentucky — often work with physicians and patients on an on-going basis to improve the patient’s overall health and self-management abilities. The goal is to help patients establish health goals and create a personalized healthcare action plan that can significantly reduce unnecessary hospitalizations and emergency-room visits.

"We’re proud that we’ve helped millions of families improve their health and wellness without impacting their budgets," said co-chairman Hank Meijer. "Providing low-cost solutions for the customers who rely on our pharmacies is part of our commitment to the communities we serve."

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