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Supergoop! announces investment partnership with tennis star Maria Sharapova

BY Antoinette Alexander

NEW YORK — Supergoop!, which makes multi-functional sun care formulas, has teamed up with entrepreneur and international tennis star Maria Sharapova, welcoming her to the Supergoop! team as a co-owner with founder and CEO Holly Thaggard.  

Supergoop is a multi-functional skin care line that has a foundation in UV protection and is 100% dedication to sun safety. This partnership will be a vehicle for Supergoop! to spotlight the brand’s mission to elevate skin cancer awareness alongside the many skin care and beauty benefits attributed to applying UV protection every single day.
 
Together, Sharapova and Thaggard aim to spread the sun-safety message and become the leading voices in educating the global community to realize the benefits of incorporating sun protection into their daily routine.
 
“I’m thrilled to be partnering with a company like Supergoop!,” stated Sharapova. “As an avid user of Supergoop! daily, for a number of years, I was drawn to not only the quality of the product but also the opportunity to educate people around the world about the importance of practicing safe sun habits every day.”

Through a multidimensional campaign that focuses on engaging activations year round, not just during the traditional sun months, Supergoop! and Sharapova will challenge consumers to think past “sunscreen” and seasonal use of sun protection and instead see it as an essential start to a healthy life habit. Sharapova will be the ambassador spreading the word as to the benefits of practicing safe sun habits with people across the globe and will connect with fans and consumers through social media and select retail activations.
 
Supergoop! has achieved an average annual triple digit growth since its launch at retail in 2007 and is already on trend to realize this benchmark in 2014, the company stated. Found in such outlets as such as Sephora, Nordstrom, Birchbox, QVC and Supergoop.com, the brand plans to further strengthen its domestic distribution and expand internationally while elevating the importance of UV protection on a global scale within the next five years.
 
“Skin cancer is diagnosed more frequently than all of the leading cancers combined. One-in-5 Americans will be diagnosed with it in their lifetime, and yet through a simple act, it’s primarily preventable. And, not only does the use of daily UV protection help safeguard against this life threatening illness, but it’s also proven to be a key weapon in the fight against the signs of skin aging. To date, there has not been a broad reaching voice for UV education and we’ve finally found our megaphone in Maria,” stated Thaggard. “She is the ideal choice to own and champion this position and we value her as our ambassador of ‘sun care as skin care’.”

 

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WSJ: P&G set to launch new Gillette razor that pivots

BY Antoinette Alexander

CINCINNATI — Procter & Gamble is reportedly preparing to launch a new men’s razor that features a swiveling ball-hinge so the blade can pivot, according to The Wall Street Journal.

According to marketing documents obtained by the WSJ, the new ProGlide FlexBall will be sold in both manual and battery-powered versions for a suggested retail price of $11.49 and $12.59 with one ProGlide cartridge.

Backed by a $200 million marketing effort, the new FlexBall is reportedly slated to start shipping on June 9. According to the WSJ article, P&G is targeting $188 million in sales for the first year.

A P&G spokeswoman reportedly declined the WSJ’s request for comment, but the company did state that more information would be revealed at an April 29th launch event in New York.

 

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Stylist Cristophe adds Dry Shampoo to Cristophe Professional line

BY Antoinette Alexander

LOS ANGELES — Celebrity hairstylist Cristophe is expanding his line of hair care products with the introduction of a new Dry Shampoo formulated with vitamins and antioxidants.

The Dry Shampoo is sprayed on the roots to absorb excess oil while providing volume. It can be used on dirty or clean hair to create volume or add texture to styles.

Cristophe creates his hair care line, Cristophe Professional, to address major hair care concerns and consumer interests. Cristophe Professional product’s fundamental core is to simplify one’s beauty routine. The introduction of Dry Shampoo to Cristophe Professional hair care line will be an essential for those that need to refresh and revitalize hair on the go.

The new Cristophe Professional Dry Shampoo will have a retail price of $10.99, and will be released along with a Dry Conditioner. There will also be a travel size Dry Shampoo, Dry Conditioner and Ultimate Shaping Spray.

 

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