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Super Bowl treatment given to NYSE, courtesy of Kraft

BY Allison Cerra

NEW YORK Kraft Foods hosted a Ritz cracker tailgate outside the New York Stock Exchange on Friday to kick off Super Bowl weekend.

In line with the revelry, NYSE floor traders and staff sported their favorite NFL team jerseys to work.

From 11:30 a.m. to 2 p.m., the Exchange community enjoyed a festive, food-filled tailgate beneath the NYSE facade featuring football-themed games, Ritz cracker snacks, dips and appetizers, as well as other recipes featuring Kraft Foods products. Carlos Abrams-Rivera, VP Kraft’s Nabisco line, wrapped up the day’s festivities by ringing the NYSE closing bell.

Kraft recently expanded its business by acquiring British confectioner Cadbury.

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Diet Coke, Heidi Klum to deliver ‘truth’ to consumers

BY Allison Cerra

ATLANTA For the third consecutive year, Diet Coke is partnering with Klum and the National Heart, Lung, and Blood Institute in a national heart health awareness campaign called The Heart Truth.

 To bring heart health into the spotlight during February, American Heart Month, Diet Coke will distribute special limited-edition packaging in support of the campaign. For her part, Klum will return to the runway for the Diet Coke sponsored Red Dress Collection Fashion Show on Feb. 11, the popular kick-off to Mercedes-Benz Fashion Week in New York.

Diet Coke packaging will have a new look in February. The limited-edition packaging will graphically depict one person’s journey from heart health awareness to empowerment to advocacy. The Heart Truth’s Red Dress logo will also appear on more than 6 billion packages of Diet Coke throughout the year.

“The Heart Truth campaign celebrates healthy lifestyle choices, which have become increasingly important to Diet Coke consumers. In the third year of our partnership with the NHLBI, we are proud that we can continue to play an important role in this educational conversation,” said William White, branded director for Diet Coke North America. “One of the tips from NHLBI is to maintain a healthy weight. Incorporating regular physical activity into your routine is an essential approach to maintaining a healthy, balanced and active lifestyle. And with no calories and great taste, Diet Coke is not only an excellent choice for managing calorie intake, it also provides refreshment and hydration that helps our consumers be their best throughout the day.”

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Anheuser-Busch introduces new low-calorie beer

BY Allison Cerra

ST. LOUIS Following its success in test markets, Select 55 — acclaimed as the lightest beer in the world — launched nationwide on Feb. 1.

Hitting store shelves across the country as the football season draws to its dramatic close, Select 55 will receive a boost in initial awareness when it airs its first national TV ad during CBS’ broadcast of Super Bowl XLIV.

Select 55’s launch also will be supported by an all-new Web site, Select55.comm that will provide a unique online community for adult beer drinkers, with daily news and updates via “The Lightest Blog in the World,” and a place for fans of Select 55 to interact.

“We’d be hard-pressed to find a better way to introduce millions of adult beer drinkers to the lightest beer in the world than to feature the brand as part of our Super Bowl ad lineup,” said Keith Levy, VP marketing, Anheuser-Busch.  “We’ve been encouraged by the positive response Select 55 has received in test markets and are pleased to now offer it to consumers nationwide.  Our Innovations and brewing teams have once again successfully collaborated to give the consumer what they want.”

Select 55 contains 55 calories and 1.9g carbohydrates per each 12-oz. serving. The beer also will available in clear glass bottles in 6-, 12- and 24-packs, and 12-oz. aluminum cans in 12- and 18-packs.

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