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Sunstar Americas expands portfolio with new lines of licensed toothbrushes

BY Antoinette Alexander

 

CHICAGO — Oral care company Sunstar Americas has added three new lines of children’s toothbrushes featuring characters from Saban’s Power Rangers, Lalaloopsy and DreamWorks Animation’s “How to Train Your Dragon 2.”

On shelf by April 2015, these new toothbrushes will expand the existing Sunstar Gum oral care portfolio for children and will join the full line of Gum Crayola toothbrushes, toothpaste and flossers.
 
The Gum Power Rangers line, based on Saban’s iconic franchise, features the Red, Blue and Black Power Rangers Dino Charge. The toothbrushes are offered in two styles: A battery-operated power toothbrush with oscillating bristles and a manual light-up toothbrush. The manual light-up toothbrush features a one-minute flashing timer light with Sunstar’s patented suction cup integrated activation switch.

Power Rangers toothbrushes will be available for the suggested retail price of $4.99 to $6.49 for the power toothbrushes and $2.80 to $3.40 for the light-up toothbrushes.
 
The Gum Lalaloopsy license is Sunstar’s first line of toothbrushes designed specifically for girls, based off of one of the most successful doll lines with a hit TV show. The Lalaloopsy doll characters are available in both manual and light-up toothbrushes. The manual toothbrushes, with a built-in tongue cleaner and an easy-to-hold handle shape, feature Tippy Tumbelina, Crumbs Sugar Cookie, Spot Splatter Splash and Mittens Fluff and Stuff. Girls who love characters Blossom Flowerpot, Pillow Featherbed and Bea Spells-a-Lot will delight in the light-up toothbrushes, which showcase the same features as the Gum Power Rangers light-up toothbrush, according to the company.

The Lalaloopsy toothbrushes are available for the suggested retail price of $3.60 to $4.10 for a twin pack of the manual toothbrushes and $2.80 to $3.40 for the light-up toothbrushes.
 
From the critically acclaimed animation movies and TV shows, the Gum DreamWorks Animation’s “How to Train Your Dragon 2” manual toothbrushes feature three favorite dragons: Toothless, Stormfly and Meatlug, and their respective riders, Hiccup, Astrid, and Fishlegs. These toothbrushes also come with a built-in tongue cleaner and an easy-to-hold handle shape.

DreamWorks Animation’s “How to Train Your Dragon 2” toothbrushes are available for the suggested retail price of $3.60 to $4.10 for a twin pack.
 
All three character lines offer soft, raised inner bristles on the brush head design for plaque removal, while also cleaning below the gumline. The suction-cup base holds the toothbrush upright, helping to keep bristles clean and reduce counter clutter.
 

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Olay launches campaign featuring global brand ambassador Katie Holmes

BY Antoinette Alexander

 

NEW YORK — Olay unveiled on Wednesday its newest global advertising campaign, the first of a series starring Olay global brand ambassador, actress Katie Holmes.

The “Your Best Beautiful” campaign starring Holmes will roll out across multiple channels — including social and digital media, print, television and in-store displays — beginning in mid-October in North America and Europe and January in Asia.

In a recent survey, Olay found that a majority of women in the United States feel it is never okay to settle. Created in partnership with Saatchi & Saatchi New York, Holmes encourages women around the world to be their best beautiful — in their lives and their skin care while featuring Regenerist and other Olay products.

“We’re thrilled to have Katie Holmes help us inspire women to realize their best beautiful in the new creative,” said Leigh Radford, VP global skin care and Olay franchise leader. “Katie — a confident, modern woman — represents Olay and the voice of women worldwide who never settle in skin care.”

Directed by American film director Bennett Miller ("Moneyball," "Capote" and the highly anticipated "Foxcatcher"), the advertising features Holmes’ personal reflections, calling upon women to embrace what makes them uniquely beautiful and live up to the woman they see in the mirror.

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AbbVie board reviewing merger with Shire

BY Michael Johnsen

CHICAGO — AbbVie on Tuesday announced it has notified Shire of its board of directors' intention to reconsider the recommendation made on July 18 that AbbVie stockholders adopt the merger agreement needed to complete the proposed combination of AbbVie and Shire.
 
AbbVie's board will consider, among other things, the impact of the U.S. Department of Treasury's proposed unilateral changes to the tax regulations announced on Sept. 22, including the impact to the fundamental financial benefits of the transaction.
 
Accordingly, AbbVie has notified Shire under the co-operation agreement that AbbVie's board of directors intends to meet to consider whether to withdraw or modify its recommendation. Under the Agreement, AbbVie must provide three business days' notice of any intention to consider a change in recommendation. Accordingly, AbbVie's board plans to meet on Oct. 20, unless Shire agrees to waive the notice.
 
At this time, AbbVie's board of directors has not withdrawn or modified its recommendation to AbbVie stockholders. Under the conditions of AbbVie's offer and the terms of the co-operation agreement, if AbbVie's board of directors was to withdraw or modify its recommendation, the withdrawal or modification alone would not cause a lapse of AbbVie's offer or terminate the co-operation agreement. Unless Shire and the U.K. Takeover Panel agree otherwise, AbbVie must convene an AbbVie stockholder meeting to consider the adoption of the U.S. merger agreement. 
 
AbbVie's offer will lapse if the company's stockholders do not adopt the agreement.
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