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Sunrise Greetings, Dena Designs to collaborate on new products

BY Allison Cerra

BLOOMINGTON, Ind. — Sunrise Greetings and Dena Designs are extending their partnership with a multi-year licensing deal that will include an expanded line of gifts and greeting cards.

The expansion marks the continuation of a relationship first established in 2005 with the launch of an exclusive line of embellished cards for Sunrise Greetings. Sunrise and Dena currently offer more than 100 everyday and season-specific cards in grocery stores, pharmacies, bookstores and independent card shops throughout the United States and Canada, the companies said.

The new offerings bearing Dena’s designs will be available from Sunrise Greetings’ sister company and Hallmark subsidiary, DaySpring.

"We are excited to continue working with Dena as her penchant for artistry adds an additional layer of beauty and emotion to our cards," Sunrise Greetings creative director Rebecca Ryan. "Our consumers will find these new products to be both aesthetically stimulating and useful in connecting with their loved ones."

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John Baumer elected to Rite Aid’s board

BY Alaric DeArment

CAMP HILL, Pa. — A partner with a private equity firm that purchased preferred stock from Rite Aid in 1999 has joined the retail pharmacy chain’s board.

Rite Aid said Thursday that John Baumer, a partner with Leonard Green & Partners, had joined the board, replacing Jon Sokoloff, the firm’s managing partner, who has resigned from the board.

Leonard Green & Partners is an affiliate of Green Equity Investors III, which said it will re-elect Baumer for a one-year term at Rite Aid’s annual stockholder’s meeting on June 23.

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GoodNites seeks to reach moms of kids ages 4 to 6 years

BY Allison Cerra

DALLAS — GoodNites has introduced an integrated marketing program to help educate moms of children ages 4 to 6 years about making the switch from training pants to the brand’s underwear.

After a three-year hiatus, GoodNites said it is bringing back TV advertising as part of its marketing mix to demonstrate the brand’s specific design and fit for growing kids who need better nighttime protection. The program also will include social media engagement, an online community partnership, sampling, digital integration, in-store communications and expert support from the NiteLite Panel, which includes pediatricians and parenting experts.

What’s more, GoodNites will launch a redesigned website that features such enhancements as improved site navigation, opportunity to ask the NiteLite Panel questions and more.

“In our ongoing partnership with Mom, we’ve gained new insight into the needs of those with younger children," GoodNites marketing director Tim Abate said. "We learned many 4 to 6 year olds are wearing training pants instead of GoodNites underwear to provide protection against nighttime accidents. It was through our conversations with these moms that we realized they were looking for a better solution for nighttime wetting.”

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