CENTER STORE

Sunny Delight hits the road with new product, campaign

BY Allison Cerra

CINCINNATI Sunny Delight Beverages Co., producer of SunnyD, is on the road again with a new product, SunnyD Smoothies, and two mobile tours focused on encouraging children to “Move, Laugh, Think.”

The SunnyD Road Trip will show kids ways to have fun with science through a partnership with science center COSI. The SunnyD Road Trips will visit more than 50 cities in 22 states over the course of 6 months. In addition to playing science-based games with children at retail locations, the tour will make donations of needed games and supplies to youth recreation centers in the cities it visits.

“The SunnyD Road Trips embody what SunnyD is all about,” said Jennifer Cottle, associate marketing director for SunnyD. “The tours bring smiles to the faces of children and their families while energizing their bodies and engaging their minds. We’re thrilled to be taking sunshine on the road for a fourth year.”

During the 2009 SunnyD Road Trip, tour managers will offer samples of the company’s newest product, SunnyD Smoothies. SunnyD Smoothies provide kids with as much calcium and vitamin D per serving as milk, and comes in two flavors: Orange Whirl and Strawberry Swirl. SunnyD Smoothies are available at major retail outlets across the country in 48-ounce bottles.

“In this country, 50% of children are not getting enough calcium each day, and 42% are not getting enough vitamin D,” Cottle said. “We created SunnyD Smoothies to help supplement kids’ diets with these nutrients since they aren’t getting enough from other sources. And, the orange and strawberry flavors have a touch of cream for a refreshingly smooth and unique taste made especially for kids.”

A second SunnyD mobile tour, called the SunnyD Hip Hop Stop, will visit major events and youth recreation centers across the country while offering samples of SunnyD Smoothies. The SunnyD Hip Hop Stop is a 14-week tour starting in May that will encourage kids to “Move, Laugh, Think” through dance. The tour will feature dancers from Philadelphia’s Chosen Dance Company, an organization committed to enhancing global understanding of Hip Hop culture and building appreciation for hip hop as an art form among people of all walks of life.

Complementing the SunnyD mobile tours is an interactive Web site at www.SunnyDroadtrip.com. Here, children and families can check out the Road Trip maps; register to win one of three Orlando family vacation packages and a number of $100 gas cards; explore the history of SunnyD; and learn about dance and science.

To find out more about the SunnyD Road Trips, visit www.SunnyD.com.

KelloggsDRSNhttp://www.centerstoregrowth.com

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Hershey’s 2009 Easter collection springs into stores and online

BY Allison Cerra

HERSHEY, Pa. The Hershey Co. springs into the season with ‘egg-citing’ new confections and classic favorites to make Easter sweeter than ever.

The confectionary giant has developed a Web site for consumers for delicious recipes, fun-filled family games and crafts, and a chance to win a $1000 U.S. Savings Bond and festive Hershey’s gift baskets through Hershey’s Colors of Spring National Coloring Contest. Consumers can check out www.KeepEasterEasy.com for more information.

Hershey’s has sweets for every Easter basket with an exciting new selection of confections at retail. New offerings include: a 6-ounce Reese’s Peanut Butter filled Egg, a Hershey’s Bliss Milk Chocolate Hollow Bunny, Hershey’s Bliss Milk Chocolate and Milk Chocolate with Meltaway Center Eggs and a Twizzlers Assortment Egg filled with Twizzlers Rainbow Twists, Twizzlers Strawberry Mini-Bars, Twizzlers Twizted Strawberry Blast Pull-N-Peel and Twizzlers Twerpz Tangy Filled Chews.

Beyond the Easter basket, Hershey’s new Spring Treats Mega Mix is a 45-piece assortment of fruit flavors including Twizzlers Strawberry Mini-Bars, Twizzlers Cherry Pull-N-Peel, Twizzlers Rainbow Twists and Jolly Rancher Jelly Beans.

HersheyGifts.com, a newly-designed Web site, offers a variety of distinctive gifts ready to ship nationwide making it the ideal destination for online gift-givers and last-minute shoppers hoping to make this Easter memorable.

Gift options for Easter include:

  • Personalized Hershey’s Milk Chocolate Bunny: Put a hop in someone’s step by giving them a personalized 12-ounce bunny molded from pure, creamy Hershey’s Milk Chocolate or rich Hershey’s Special Dark Chocolate. A great centerpiece for Easter baskets and table settings, this delectable bunny can be inscribed with a name or personal message written in candy lettering.
  • Bunny with Personalized Hershey’s Milk Chocolate Egg: Floppy eared and loveable, this plush 8” bunny comes bearing a stuffed Easter basket. Cradled inside is a personalized 7-ounce pure, creamy Hershey’s Milk Chocolate Egg. 
  •  Build-A-Basket with Personalized Hershey’s Milk Chocolate Bunny: Put a personal touch on a traditional Easter gift item. Tucked inside a beautiful spring-themed basket are assorted Hershey’s and Reese’s Miniatures, Hershey’s Kisses Brand Milk Chocolates, Hershey’s Solid Milk Chocolate Eggs, Jolly Rancher Jelly Beans and Reese’s Pieces Candies in a carrot-shaped package. Additionally, a Hershey’s Milk Chocolate Bunny is included; personalized with a hand-written message.

Hershey’s Gifts is open 24 hours a day, seven days a week. To see the complete collection or to order Easter gifts, consumers are asked to visit www.HersheyGifts.com or call 1-800-4-KISSES (1-800-454-7737).

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Poland Spring announces $150K grant to help conserve 58-acre Indian cellar land

BY Allison Cerra

HOLLIS, Maine Poland Spring joined the Trust for Public Land in announcing the successful completion of the Indian Cellar conservation project. The company is donating $150,000 to help permanently conserve the 58 acres of land near its Hollis bottling facility known as Indian Cellar.

The land runs for a mile along the Saco River and will be permanently protected from development for public enjoyment.

“Preserving this land is important to the people of Hollis and Buxton,” said Bill Maples, Maine operations director for Poland Spring. “As a member of this community employing over 400 people in York County, Poland Spring is honored to partner with our neighbors and the Trust for Public Land to help protect this natural resource rich in environmental and historical significance.”

The $1 million project was funded by the Land for Maine’s Future (LMF) program ($375,000), the town of Hollis ($250,000), private donors ($375,000), and a $150,000 donation from Poland Spring. Directly across the river on the Buxton side is Pleasant Point Park. The 58-acre section of the river is a popular place for boating and fishing.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?