BEAUTY CARE

Sundial Brands unveils nyakio prestige skin care line

BY David Salazar

AMITYVILLE, N.Y. — Skin care and hair care company Sundial Brands on Monday announced the launch of its first prestige skincare line, nyakio. Sundial Brands worked with the line’s founder, Nyakio Kamoche Grieco, a first-generation American of Kenyan descent, to bring her family recipes and beauty traditions from 13 countries to the U.S. market.

"My beauty journey started when I was a young girl visiting my grandmother in Kenya,” Grieco said. “She was a coffee farmer who taught me to crush coffee beans and rub them on my skin using a piece of sugarcane to remove dry skin. I’ve curated beauty secrets like this from my family, friends and travels around the world and translated them into a full line of skincare based on cultivated global beauty secrets, cultural traditions and ethically and sustainably sourced ingredients. Inspired by everything that’s been shared with me, I’m now sharing the best in global skincare with every woman.”

The 16-SKU nyakio line is grounded in such sustainably sourced, indigenous ingredients as manketti, neroli, maracuja and yangu oils, as well as red ginseng and quinoa from such countries as Kenya, China, Brazil, Spain, Egypt India, Morocco and Peru. The line launched exclusively in 305 Ulta store on March 6.

Nyakio features a five-regimen collection — cleanse, exfoliate, restore, moisturize and treat — which all work together to provide anti-aging benefits, the company said. The products are formulated to be free of sulfates, phthalates, parabens, mineral oil, petroleum, formaldehyde and butylene glycol.

“For 25 years now, our vision at Sundial Brands has been to build our business and our Community Commerce purpose-driven business model as examples that other entrepreneurs and businesses could be inspired by, learn from and expand upon,” Sundial Brands founder and CEO Rich Dennis said. “Our acquisition of nyakio underscores our ongoing commitment to identifying, supporting and developing other entrepreneur brands that share our vision and values. Nyakio’s roots of family, natural ingredients, culturally authentic traditions, entrepreneurism and community impact closely mirror our own, so we have a deep connection to what this brand represents and the woman who inspired it. We are honored to have Nyakio — the person — and nyakio the brand as the newest members of our Sundial family. As we move forward with our multi-brand portfolio strategy and scaled growth, we are committed to continuing to bring others along with us in ways that simultaneously advance businesses and communities.”

As part of Sundial Brands’ Community Commerce efforts — through which the company invests directly into people, programs and institutions that are supporting educationally and entrepreneurially driven efforts delivering social impact and sustainable poverty alleviation solutions — the company will be partnering with Girls Inc. for nyakio, based on its founder’s passion for development and empowerment of young women.

“I am beyond grateful to join Richelieu and the team at Sundial as I begin my journey with this new skincare line,” Grieco said. “Having the support of a company that truly cares about the people it serves and the world in which we live is rare, and I look forward to everything that we will accomplish together.”

The full line includes:

  • Sweet Almond Cleansing Oil Balm;
  • Kenyan Coffee Face Polish; 

  • Chinese Rice Exfoliating Cleansing Powder;
  • Kenyan Coffee Body Scrub;
  • Kenyan Coffee Lip Polish;
  • Manketti & Mafura Anti-Aging Oil;
  • Marula & Neroli Brightening Oil;
  • Maracuja & Yangu Soothing Oil;
  • Baobab Lip Balm;
  • Tamanu Firming Face Balm;
  • Baobab Youth Infused Daily Defense Crème;
  • Rd Ginseng Line Smoothing Eye and Lip Cream;
  • Quinoa De-puffing & Firming Eye Cream
  • African Black Soap Purifying Mud Mask;
  • Chamomile Soothing Sleep Mask; and
  • Global Beauty Starter Kit, which includes the Sweet Almond Cleansing Oil Balm, Kenyan Coffee Face Polish, and Tamanu Firming Face Balm

 

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Essie partners with bridal designer on gel couture bridal collection

BY David Salazar
NEW YORK — Essie is teaming up with couture bridal designer Monique Lhuillier on its essie gel couture bridal collection. The collection adds to the company’s two-step gel manicure product line, which it launched last year, and is essie’s first collaboration with a bridal designer. 
 
The essie gel couture bridal collection by Monique Lhuillier features six colors that range from traditional pinks and sheers to berry reds and soft sage. The colors are blush-worthy, dress is more, berry in love, to have and to gold, sage you love me and lace to the altar. The design of the bottle is meant to mimic the twist and swirl of a bridal gown and the swirl stem brush is tapered for a precise fit to the curve of the nail, the company said. 
 
“I was so happy to partner with essie for the gel couture bridal collection,” Monique Lhuillier said. “I created shades that fit every bride, perfectly complementing their dress and beauty. On my wedding day, that meant a traditional soft pink-based manicure to complement the intricate detailing on the bodice and skirt of my dress.  For some brides, that means a pop of berry red or metallic gold to balance a simple, elegant silhouette.  This collection has something for every bride, bringing that ‘perfect fit’ feeling right down to her fingertips.”
 
The limited-edition collection will be available starting in April and will retail for $11.50 per bottle. 
 
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New hello sensitivity relief toothpaste hits shelves

BY David Salazar
MONTCLAIR, N.J. — Oral care company hello products this week announced the launch of its hello sensitivity relief fluoride toothpaste with coconut oil. The toothpaste, formulated with aloe vera, coconut oil and other naturally friendly ingredients, is meant to relieve sensitivity pain and gently whiten teeth, preventing cavities and strengthening enamel, the company said. 
 
“As we developed hello sensitivity relief fluoride toothpaste, we started with one simple question: ‘Why does toothpaste for sensitive teeth have to be insensitive to your taste buds in order to be effective?’” hello products founder Craig Dubitsky said. “Using our guiding principles of effective, naturally friendly and delightful, we created a delicious paste that provides maximum strength sensitivity relief without the yucky aftertaste to help people eat and drink freely. Anything less than delicious and effective would be insensitive.”
 
The new toothpaste uses the maximum amount of potassium nitrate approved by the Food and Drug Administration to relieve sensitivity pain, the company said. It is also free of SLS and sulfates that can cause or irritate allergies, canker sores or bad breath in some people. It is free of dyes, artificial sweeteners and flavors, preservatives, microbeads, gluten and triclosan. It also is vegan and cruelty-free. 
 
The toothpaste is currently available on Amazon and at Kroger, Target and Walmart. The suggested retail price is $5.99 per 4-oz. tube. 
 
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