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SunChips, National Geographic announce winners of ‘Green Effect’ initiative

BY Anna Mcgrath

PLANO, Texas In conjunction with National Geographic, The SunChips brand, PepsiCo’s Frito-Lay division’s line of multigrain snacks, announced the five winners of the “Green Effect,” a national effort to encourage consumers to be more environmentally friendly.

In April 2009, SunChips and National Geographic asked consumers to submit their ideas on how to make their communities greener. Hingham High School’s, of Hingham, Mass., “Give Plants a Chance” entry was the top-voted consumer idea, which plans to create a campus greenhouse to help educate students on how to live a completely sustainable life.

Four other winners were chosen by a panel of eco ambassadors, all of whom received a $20,000 check to help turn their green idea into reality.

“We’re extremely proud of the five winners and believe in the big changes each of them will bring to their community,” said Gannon Jones, VP portfolio marketing, Frito-Lay North America. “In the end, the judges and consumers based their votes on the mission of the ‘Green Effect’ which was to support compelling ideas that would truly accelerate green change, as well as inspire others to make their own changes.”

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Coca-Cola Co. reports strong Q2 earnings

BY Anna Mcgrath

ATLANTA Coca-Cola Co. reported a strong set of results during the second quarter 2009, with strong worldwide unit case volume growth of 4% in the quarter and 3% year-to-date.

Coca-Cola Co. attributes their results to their Open Happiness campaign, which caused global volume and value share gains amongst most key markets and categories.

“We continue to deliver solid operating performance,” said Muhtar Kent, Coca-Cola Co.’s chairman and CEO. “In the first half of the year, we delivered volume and profit results in line with our long-term growth targets, despite very challenging global economic conditions. We outperformed the nonalcoholic ready-to-drink industry in most of our key markets and drove further global volume and value share gains. And, with our disciplined approach to productivity initiatives, we remain on track to achieve our $500 million target in annualized savings by 2011 and expect to deliver more than half of the savings by the end of this year.”

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Sunsweet introduces its new Philippine Pineapple

BY Anna Mcgrath

YUBA CITY, Calif. Sunsweet Growers presents its Philippine Pineapple, the latest addition to its dried-fruit line.

Unlike other brands, Philippine Pineapple is grown in elevated regions of the Phillippines, ranging from 2,000 ft. to 3,000 ft. The cooler temperatures add moisture to the product, making it an ideal location for growth.

“People are searching for healthy snacking alternatives and dried fruit is a treat that’s always smart to eat,” said Steve Harris, VP of marketing at Sunsweet Growers. “Not only is Philippine Pineapple great for a quick and convenient snack, it really does satisfy the most serious sweet tooth!”

Philippine Pineapple is now available at major retailers nationwide in a 6-ounce resealable bag for $3.99.

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