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SunChips’ compostable bags get quieter

BY Allison Cerra

PURCHASE, N.Y. — After complaints about Frito-Lay’s noisy biodegradable bags for its SunChips brand were made loud and clear by consumers, the bags now deliver the same eco-friendly message on a quieter scale.

SunChips unveiled its hushed compostable bags and has asked consumers for feedback on its Facebook page. So far, the feedback has been positive.

SunChips launched the original compostable bag in 2009. The bags are part of the brand’s committment to developing sustainable packaging solutions, SunChips and Frito-Lay said.

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Hershey slated to launch Air Delight

BY Allison Cerra

HERSHEY, Pa. — Reviewing progress of its consumer-driven approach to core brand investment in U.S. and international markets, Hershey EVP and COO J.P. Bilbrey unveiled the latest Hershey confectionary innovation.

Air Delight will be available in the style of Hershey’s Kisses and the classic Hershey’s milk chocolate-style bar, according to a presentation made by Bilbrey at the annual Consumer Analyst Group of New York conference in Boca Raton, Fla.

Hershey’s unveiled its most recent product, Reese’s Minis, in an unexpected debut at the Consumer Electronics Show in Las Vegas in January.

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Twinkie gets two limited-edition flavors

BY Allison Cerra

IRVING, Texas — Hostess is promoting its classic Twinkie snack with two limited-edition flavors.

As part of Hostess’ Twinkie Mania sweepstakes — in which Twinkie fans are being asked to vote for the newest flavor filling — the brand is introducing limited-edition Twinkies with chocolate creme and strawberry and creme fillings. The flavors now are available at retailers nationwide.

The Twinkie Mania sweepstakes calls on fans to select a new limited-edition flavor to join the Twinkie lineup, including raspberry tart, cookies ‘n creme, blueberry pie and lemon meringue fillings. In addition, one lucky Twinkie lover will win $25,000 when registering two UPC codes online of specially marked packages of any variety of Twinkies, including 100 calorie pack Twinkie Bites, original vanilla creme Twinkies and the new chocolate creme and strawberry and creme Twinkies.

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