BEAUTY CARE

Sunbow officially unveils kid-friendly sun care products

BY Antoinette Alexander

NEW YORK — Sunbow officially unveiled at a press event in New York on Wednesday its new line of sun care products specially designed for children.

The new product line is comprised of seven SKUs formulated with micronized zinc oxide formulas to provide a strong UVA/UVB barrier without the chemical actives, such as oxybenzone or octinoxate.

Animated characters from Nickelodeon’s popular series "Dora the Explorer" and "SpongeBob SquarePants" grace the front of the Sunbow sprays, tubes and sticks to help get children excited about the application process. Furthermore, the formulas go on as a color but dry clear so children won’t miss a spot.

The line, which is currently hitting retail shelves, includes:

  • Sunbow zinc oxide cream ($12.99), with Dora the Explorer (pink formula) and SpongeBob SquarePants (yellow formula);

  • Sunbow sunscreen spray ($9.99), with SpongeBob SquarePants (yellow formulas) and Dora the Explorer (pink and blue formulas). It has a bubblegum fragrance; and

  • Sunbow Sun Stick ($7.99) with SpongeBob SquarePants (yellow formula) and Dora the Explorer (pink formulas). The sun stick also has a bubblegum fragrance.

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African Pride brings beauty suite to music festival

BY Antoinette Alexander

NEW ORLEANS — Ethnic beauty brand African Pride hair care is bringing its beauty suite to the 2011 Essence Music Festival in New Orleans.

Taking place in the heart of New Orleans on July 2, the appointment-based "My Pride. My Way." suite will serve as an oasis for female concert-goers.

African Pride’s branding team will invite festival attendees to indulge in complimentary beauty and hair services, light shoulder massages, chic cocktails and cupcakes, and photo opportunities to be featured in the brand’s national campaign. The suite also will feature a discussion on "My Pride. My Way." with Strength of Nature global’s national marketing director, Charlene Bastien. Attendees will have the opportunity to win a one-year supply of product, as well as use a signature recharge lounge for electronic devices and have Wi-Fi access.

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P&G helps consumers bag information about beauty items with My Beauty Adviser

BY Antoinette Alexander

CINCINNATI — Beauty mavens now can explore beauty items, get a beauty consultation, and read and write product reviews from the palm of their hand via a new multibranded mobile application from Procter & Gamble Beauty & Grooming.

P&G Beauty & Grooming brands Clairol, CoverGirl, Olay and Pantene have joined forces to create the multifaceted beauty application, dubbed My Beauty Adviser, which is geared toward consumers. The free application, developed by Densebrain, is for the iPhone and Android mobile platforms and can be downloaded via the iTunes Application Store.

"Our customers continue to tell us they need guidance to decide with beauty products to use and how to use them to get the look that they want," said Kevin Hochman, marketing director for Olay, Secret and Venus. "That’s why we created My Beauty Adviser: to help women find the best answers in a quick and fun way while on the go. We wanted to provide our customer with a free, interactive platform to help her make confident decisions about her beauty purchases, and we believe My Beauty Adviser accomplishes that goal."

The application enables consumers to explore products, get personalized beauty recommendations and manage product selections via a Beauty Bag. Products can be stored for quick access later from consultation results, searches and articles by dragging the product image into the Beauty Bag, P&G said.

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