BEAUTY CARE

Sun & Skin Care Research bolsters sun care portfolio with Bull Frog acquisition

BY Antoinette Alexander

COCOA, Fla. — Sun & Skin Care Research announced on Monday that it has completed the acquisition of the Bull Frog sunscreen brand from Chattem, a division of Sanofi U.S.

"Bull Frog is an iconic brand that we believe will respond positively to our laser focus on the sun care category and our commitment to growing brands through innovation, advertising and best-in-class retail service,” stated Steve Taylor, CEO of Sun & Skin Care Research. “We are well positioned to leverage the Bull Frog market opportunity and drive the brand to a new level.”

Bull Frog was the first sun care brand to provide water resistant protection and the first mass marketed sunscreen/insect repellent line. Launched in 1985 in California, Bull Frog offered serious sun protection to surfers who spent hours in the water. The brand has since expanded beyond that core audience.

"This acquisition is consistent with our long-term strategy, which includes growing our sun care portfolio with clearly differentiated offerings as part of a broader diversification strategy," added Taylor.

Sun & Skin Care Research’s portfolio also include Ocean Potion, NO-AD and Parrot Head from Margaritaville.
 


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Green Innovations names Walgreens vet to strategic advisory board

BY Michael Johnsen

MIAMI — Green Innovations on Monday expanded its recently formed strategic advisory board, the company announced.

Joining the advisory board is Mark DeFilippo, a 20-year category management veteran from Walgreens. DeFilippo managed several categories across the front end, including candy and batteries, and OTC products such as cough-cold, pain and sleep remedies.  

"With our planned distribution growth into major retail chains, including the drug store class, the addition of someone with intimate knowledge of drug store product procurement, marketing, merchandising and inventory control is a very significant step toward gaining entry with these larger retailers," stated Bruce Harmon, CEO Green Innovations. 

DeFilippo currently serves as a sales and marketing consultant for Pankow Associates. 

Green Innovations anticipates making further complementary appointments to its strategic advisory board over the next several weeks, the company stated.


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PhotoMedex expands in-store availability of no!no! Hair product

BY Jason Owen

ORANGEBURG, N.Y. — PhotoMedex announced today the expansion of in-store availability of its flagship product no!no! Hair to approximately 950 Bed Bath & Beyond stores nationwide. The product launched initially several months ago through a pilot program in just over 100 Bed Bath & Beyond stores and with the success of the pilot launch, PhotoMedex made the decision to push the product into wider release.

"We are pleased to have our flagship product in virtually all Bed Bath & Beyond stores and to be associated with the quality reputation it commands in the retail market. The limited introductory launch with no!no! Hair Plus in their stores performed quite well and we look forward to making the next phase of this rollout even more successful," said Dr. Dolev Rafaeli, CEO of PhotoMedex, and president and CEO of Radiancy Inc.

The expansion with Bed Bath & Beyond adds to the company’s rapidly growing global retail footprint. Fully 3,000 multi-tiered retail doors in the Japanese market, more than 800 doors in Argentina and the UK market’s success in expanding from major department stores like Selfridges, Harrods and John Lewis, to 240 Boots stores in 2009 with no!no! Hair Plus and no!no! Skin helped pave the way for a 2012 third quarter expansion to Argos’ 600 doors with no!no! Hair Plus, no!no! Hair Classic and no!no! Skin.

Bed Bath & Beyond retails no!no! Hair Plus for $259.95 and is offered in sizzling red and bolting blue.

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