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Sun Shower creates fruit, yogurt smoothies

BY Jenna Duncan

ORLANDO, Fla. Sun Shower, maker of juices and superfood smoothies has added Fruit ‘N Yogurt Smoothies to its lineup of drinks.

New Fruit ‘N Yogurt Smoothies are made with yogurt and Sun Shower fruit juices with the added benefits of Lifeguard Protection a supplement with amino acids, electrolytes and herbs in addition to essential vitamins and nutrients.

“Our all natural Fruit ‘N Yogurt Smoothies are unique to the health beverage market,” Chris New, founder, chairman and chief executive officer of NBI Juiceworks said. “By combining Sun Shower 100 percent juice with non-fat yogurt and Lifeguard Protection, our exclusive blend of nutrients and great taste is a one-of-a-kind healthy snack in a bottle. They are perfect for on-the-go consumers looking for a tide-me-over snack.”

Sun Shower Fruit ‘N Yogurt smoothies contain about 100 calories per eight-ounce serving. They come in four flavors: berry blast, orange passion, pina colada and strawberry banana.

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Coca-Cola, Nielsen team up to analyze soft drink trends worldwide

BY Jenna Duncan

PHOENIX The Nielsen Company yesterday announced it will join forces with Coca-Cola to provide integrated marketing services to the beverage maker in more than 70 markets around the globe.

Nielsen will provide Coca-Cola with services and information on trends and consumer spending patterns, as well as use of Nielsen Answers, a technology-based business intelligence program developed by the marketing research giant. The companies said that extending the partnership will help Coca-Cola chart its brands relative to competition, and synthesize consumer opinions and data.

“This is truly a win-win,” Mark Greatrex, senior vice president of Still Beverages [Coca-Cola] told the media. “At Coca-Cola, we benefit from increased productivity, improved market insights and cost savings as we continue to grow our business. With our Nielsen partners, we’ve forged an impactful and collaborative relationship that will only help us continue our success—across the globe.”

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Safeway, Warner Bros. partner on healthy foods for kids

BY Alaric DeArment

NEW YORK Bugs Bunny will soon stop lending his endorsements to junk food in Safeway stores. Instead, the cartoon rabbit known for his love of carrots will promote healthy eating along with the other Looney Toons characters, under a new contract between Safeway and Warner Brothers Consumer Products, Safeway announced Wednesday.

Warner Bros. will work with Safeway to promote healthy eating as part of the supermarket chain’s Eating Right Kids line of foods and beverages when the products are launched later this year. Eating Right Kids is an extension of the store’s Eating Right products for adults, which were launched last year.

The line will include more than 100 items across 30 categories that include breakfast foods, snacks, beverages and portable meals. The adult Eating Right line has more than 200 products across 30 categories.

Warner Bros. Consumer Products is a subsidiary of Warner Bros., which is part of AOL Time-Warner. Safeway operates 1,740 stores in the United States and Canada.

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