HEALTH

Summer Infant, Carter’s partner on new products

BY Michael Johnsen

LAS VEGAS Summer Infant and Carter’s on Monday announced a licensing partnership as they launch two exclusive Gear Collections and a line of Infant Health products.

“We are excited to partner with Carter’s, a trusted brand name that resonates with virtually all parents today, to bring contemporary and innovative designs to the juvenile market,” stated Jason Macari, President and chief executive officer of Summer Infant.

Performance and fashion are common features throughout the Infant Health program, the companies stated. The Summer Infant and Carter’s partnership puts a new twist to a sterile category, giving caregivers kits that are well-designed, useful and up-to-date.

One of the new products in the lineup is the Elephant and Butterfly Ouchy-Pouch Assortment, which features character-shaped ice packs to help comfort and ease a child when minor bumps occur.

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HEALTH

J.P. Borneman named chairman of CHPA’s political action committee

BY Michael Johnsen

WASHINGTON The Consumer Healthcare Products Association’s political action committee recently named J.P. Borneman, chairman and chief executive officer of Hyland’s, as chairman of the CHPA-PAC.

Since becoming a member of CHPA, Borneman has been a leading supporter of the CHPA-PAC. As chair, he will serve as CHPA-PAC’s liaison to the association’s board of directors on all political action committee matters.

The CHPA-PAC is the nonpartisan political action committee funded by voluntary individual contributions. CHPA-PAC supports congressional candidates who will advance quality healthcare.

There has been an unprecedented level of congressional attention to issues affecting the OTC industry of late, including the import-safety legislation, merchandising restrictions on products containing pseudoephedrine or dextromethorphan and the debate over whether or not cough/cold medicines ought to be marketed for use in children under the age of six.

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CHPA to expand Five Moms to Latino community

BY Michael Johnsen

WASHINGTON The Consumer Healthcare Products Association on Friday announced the expansion of its Five Moms Campaign—a grass-roots campaign to help raise awareness around teen cough medicine abuse—to reach Hispanic audiences with additional Spanish-language content and utilities.

The latest addition is a tool, called tell-a-friend, to help Spanish-speaking parents communicate the Five Moms message of awareness with other Spanish-speaking parents, the association stated.

The Five Moms tell-a-friend feature is an easy-to-use tool to help Spanish speakers share information and resources in order to prevent teen cough medicine abuse. The feature joins new content and an entire en Espanol section on FiveMoms.com.

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