Suave’s new Luxe line, DIY campaign to help women in an at-home styling rut
ENGLEWOOD CLIFFS, N.J. — Looking to help beauty mavens stuck in an at-home styling rut, Unilever’s Suave has developed the new Suave Professionals line of products for a new style-it-yourself approach.
The new Suave Professionals Luxe Style Infusion range includes three styling collections with formulas to target a variety of hair needs — volumizing, smoothing and curl defining. Suave, for the first time ever, is including on the back of each package the steps to achieve the most-searched styles by women, like voluminous waves or a braided bun.
But great products are only part of the solution. To help inspire women to Style It Yourself, Suave Professionals has enlisted celebrity stylists Marcus Francis and Jenny Cho, DIY maven and founder of P.S. – I made this…, Erica Domesek, and three top beauty vloggers to create styling tutorials for specific hair types and needs. The YouTube videos and accompanying tips can be found on the Suave Beauty social channels. In-store displays, digital and social executions including 1-2-3 styling step messaging will also help people learn how to SIY.
"Nearly 20% of women will walk away from a shelf without buying because they don't know which product to buy or they think it's too expensive and the risk is too great," stated Rob Candelino, VP of marketing at Unilever North America. "The goal of this campaign is to show women how accessible styling their own hair can be when using the right products. The new range consists of three collections designed for specific hair needs, making it easier than ever for women to shop in-store, find the products for their needs and feel confident they can recreate salon-inspired looks at home."
Women can share their at-home hairstyle photos by tagging @SuaveBeauty on Facebook, Pinterest, Twitter or Instagram using the #StyleItYourself hashtag.
The new Suave Professionals Luxe Style Infusion range is available at mass retailers, select drugstores and supermarkets nationwide for a suggested retail price of $4.99.
IRI 2014 Pacesetters generate brand equity, excitement
- Cottonelle Ultra Comfort Care ($269.6 million in year-one sales across multi-outlet);
- Gain Flings! ($169.9 million);
- Nasacort Allergy 24HR ($139.2 million);
- Arm & Hammer Clump & Seal ($103.5 million);
- DayQuil/NyQuil SEVERE ($91.9 million);
- Tidy Cats with Glade ($81.4 million);
- Old Spice Wild Collection ($72.4 million);
- Duracell Quantum ($72 million);
- Cascade Platinum ($64.4 million); and
- Tidy Cats LightWeight ($62.5 million).
- Lunchables Uploaded ($143.2 million in year-one sales across multi-outlet);
- Bud Light Lime Straw-Ber-Rita ($128.6 million);
- Chobani Simply 100 ($120.9 million);
- DiGiorno pizzeria! ($90.2 million);
- Activia Greek ($86.5 million);
- Chobani Flip($83.2 million);
- Red Bull Editions ($83 million);
- SkinnyPop ($76.4 million);
- Redd's Apple Ale ($75.1 million); and
- Yoplait Greek Blended ($69.4 million).
P&G’s Q3 segment results prove to be mixed bag
CINCINNATI — Procter & Gamble posted on Thursday third-quarter earnings that were largely in-line with expectations as segment results proved to be a mixed bag.
“Our third quarter earnings results were largely in-line with what we had expected,” said chairman, president, and CEO A.G. Lafley. “We delivered double-digit constant currency core EPS growth with significant currency-neutral gross and operating margin expansion from over 400 basis points of productivity savings from programs that continue to gain momentum. This quarter the productivity progress was offset by foreign exchange. As we have done before, we’ll offset foreign exchange over time through a combination of pricing, mix enhancement and cost reduction. We are focused on the significant opportunities in our control, including brand initiatives and product innovation, business and brand portfolio simplification, overhead savings and major supply chain productivity initiatives, to improve results in 2015 and beyond.”
During the quarter, P&G posted core earnings per share of 92 cents. Diluted net earnings, which include all restructuring charges and impacts from discontinued operations, were 75 cents per share.
All-in net sales decreased 8% versus the prior year to $18.1 billion in the January-March quarter, including a negative eight percentage point impact from foreign exchange and a negative one percentage point impact from minor brand divestitures. Organic sales grew 1%.
Beauty, hair, and personal care segment organic sales decreased 3% as a positive impact from pricing was more than offset by lower volume. Innovation-driven organic sales growth in the deodorants, cosmetics and salon hair care categories were more than offset by sales declines mainly from the prestige fragrance and mass skin care categories. Hair care organic sales were down in developed markets due mainly to increased competitive promotional activity in the United Stats and customer inventory reductions in China.
Grooming segment organic sales increased 9% due to higher pricing across all regions on blades and razors, favorable volume and product mix from premium innovation on both the Gillette and Braun businesses.
Healthcare segment organic sales increased 6% behind favorable geographic mix and pricing in oral care and higher pricing in personal health care. Higher volume in personal health care driven by a stronger cough-and-cold season was offset by lower volume in oral care developing markets following price increases.
Baby, feminine and family care segment organic sales increased 2% behind pricing and mix in baby care and feminine care, including the benefits from the Always Discreet entry into the adult incontinence category and continued strong growth of Pampers Swaddlers in North America.
For fiscal year 2015, P&G said it now expects organic sales growth of low single digits for the fiscal year. Net sales growth is expected to be down 5% to 6% versus the prior fiscal year, including a negative 6% to 7% headwind from foreign exchange and a 1% impact from minor brand divestitures.