BEAUTY CARE

Suave for Men partners with football star Clay Matthews in ‘Hair Like Clay’ promotion

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Suave for Men has teamed up with pro football star Clay Matthews to launch the Suave Hair Like Clay promotion, giving fans the chance to hang with the linebacker this offseason.

This year marks the second year of the Suave for Men partnership with Matthews.

Now through Feb. 15, fans have the opportunity to show off their best hair style mimicking Matthew’s — either with their real hair or sporting a Clay-like wig — by posting their photos to @SuaveMen on Twitter and including the hashtag #hairlikeclay. One fan who shows how they have Hair Like Clay will win a trip this offseason to hang out with him thanks to Suave for Men.

"All men can’t have football greatness like Clay, but they can have hair greatness with Suave for Men," stated David Rubin, Unilever marketing director of Hair, U.S. "Clay is a great fit for our Suave Men’s line, and with #hairlikeclay, we’re giving fans the opportunity to show off their hair greatness for the exciting opportunity to meet Clay in person."

The Hair Like Clay promotion comes on the heels of a one-year extension of Matthews’ agreement with Suave for Men where he will continue to encourage men to use a men’s shampoo in brand marketing activities throughout the year. In 2011, Suave for Men partnered Matthews with his younger brother, Casey Matthews, to showcase their brotherly rivalry in the "Matthews vs. Matthews" video series on YouTube.

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Tom’s of Maine develops new Naturally Dry antiperspirant line

BY Antoinette Alexander

KENNEBUNK, Maine — Tom’s of Maine, a maker of natural personal care products, has introduced its new Naturally Dry antiperspirant line, which is positioned as the first antiperspirant stick made entirely with sustainably sourced ingredients derived from plant and mineral sources, and without artificial fragrances, preservatives and silicones.

Tom’s of Maine new Naturally Dry performs to the same Food and Drug Administration standards for wetness protection required for all underarm antiperspirant products. This 24-hour odor protection formula also contains olive leaf extract and natural fragrance. Naturally Dry antiperspirant is available in both unscented and Natural Powder scent and is 100% recyclable from canister to cap, through the Gimme 5 recycling program.

"Feeling fresh and dry is critical to our sense of confidence every day, so we spent years developing a formula that delivers the same wetness protection as conventional brands but made entirely of ingredients derived from plants and mineral sources," stated Peter Bright, marketing director at Tom’s of Maine. "Some antiperspirants may feature only one or two natural ingredients so it’s important to read the label. After years of development and testing, we feel women can finally make a change for good with Naturally Dry antiperspirant."

Tom’s of Maine gives 10% of its profits from all of its products to charitable organizations that support human and environmental goodness.

Tom’s of Maine Naturally Dry antiperspirant is available nationwide starting in February 2012 at a suggested retail price of $4.79.

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Prestige officially acquires 15-of-17 GSK legacy brands

BY Michael Johnsen

IRVINGTON, N.Y. — Prestige Brands on Tuesday announced that it has completed its previously announced purchase of 15-of-the-17 brands it agreed to acquire from GlaxoSmithKline.

Prestige did not identify the two brand acquisitions not yet completed.

The former GSK brands represent approximately $200 million in annual revenues, which is projected to push Prestige annual revenues above $600 million, Prestige stated in an investor presentation in December.

Among the brands the company agreed to acquire in December are the BC, Goody’s, Stanback and Ecotrin brands of pain relievers; Beano, Gaviscon, Phazyme, Tagamet and Fiber Choice gastrointestinal brands; the Chap-et lip balm; the Debrox earwax removal brand; the Massengill feminine hygiene product; the antiseptic oral cleanser Gly-Oxide; R&C Shampoo; the pediculicide Kwellada-P; and the Sominex and Nytol sleep aid brands.


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