Stylist Cristophe adds Dry Shampoo to Cristophe Professional line
LOS ANGELES — Celebrity hairstylist Cristophe is expanding his line of hair care products with the introduction of a new Dry Shampoo formulated with vitamins and antioxidants.
The Dry Shampoo is sprayed on the roots to absorb excess oil while providing volume. It can be used on dirty or clean hair to create volume or add texture to styles.
Cristophe creates his hair care line, Cristophe Professional, to address major hair care concerns and consumer interests. Cristophe Professional product’s fundamental core is to simplify one’s beauty routine. The introduction of Dry Shampoo to Cristophe Professional hair care line will be an essential for those that need to refresh and revitalize hair on the go.
The new Cristophe Professional Dry Shampoo will have a retail price of $10.99, and will be released along with a Dry Conditioner. There will also be a travel size Dry Shampoo, Dry Conditioner and Ultimate Shaping Spray.
Walmart set to roll out new wiring service
BENTONVILLE, Ark. — A new low-cost money wiring service from Walmart saves customers money and showcases the thought process the company applies to disrupt high-margin businesses and generate store traffic.
The new service is called Walmart-2-Walmart and when it launches on April 24 customers will be able to wire up to $900 for only $9.50. between Walmart’s 4,000 U.S. locations. The service is intended to complement Walmart’s existing relationship with MoneyGram which offers a broader range of financial services including international transfers.
“After listening to our customers complain about the high fees and confusion associated with transferring money, we knew there had to be a solution,” said Daniel Eckert, SVP of services for Walmart U.S.
The solution was to introduce a simpler, two-tiered pricing structure and limit the transfer amount to a daily total of $900. Why $900? According to Eckert, that is the magic number where government regulations and various reporting requirements kick in that add complexity and cost to offering wire transfer services. Staying below $900 meant Walmart and its partner in the undertaking, Ria Money Transfer, a subsidiary of Euronet, could minimize complexity and cost to create a different margin structure that would enable the introduction product that could be priced substantially below other offers in the market.
“Walmart-2-Walmart brings new competition and transparent, everyday low prices to a market that has become complicated and costly for our customers. We’re doing what we do best – launching a new service that challenges the status quo and drives down prices for our customers,” Eckert said.
The latter comment is reminiscent of what Walmart U.S. president and CEO Bill Simon said back in 2006 shortly he after he joined the company to oversee the pharmacy business and Walmart introduced a $4 flat rate generic drug pricing program. Similar thinking was applied more recently when Walmart launch a used game trade in program and tapped into customers’ frustrations around the value they were receiving from other trade in programs. And most recently, Walmart team up with the Wild Oats brand to launch a new line of lower cost organic dry grocery products.
While the dynamics of each program are different, the commonality is that they all reinforce Walmart’s central value proposition of saving customers money so they can live better. That message is sure to resonate strongly in the financial services area where major institutions and payday lenders are routinely criticized for high fees. According to Walmart, competitive offerings in the wire transfer world can often include 10 or more fee tiers and charges of up to $70 for transferring less than $1,000.
The added benefit of the program from Walmart’s standpoint is that every time a customer uses the Walmart-2-Walmart service to wire money, the recipient at the other end will be receiving a handful of cash inside a Walmart store.
The new service is a complement to other program Walmart offers such as check cashing, bill pay, money orders and tax preparation services, as well as pre-paid card programs though the Walmart MoneyCard, and Bluebird, a checking and debit alternative.
Psi Bands make Target debut
PACIFIC GROVE, Calif. — Psi Health Solutions on Thursday announced its drug-free Psi Bands for the relief of nausea will launch at select Target stores this week. Psi Bands will make its debut in a new “Women’s Health” section developed by the retail chain.
Psi Bands are FDA-cleared acupressure wrist bands for the relief of nausea due to pregnancy, travel, chemotherapy or anesthesia.
“We are excited to add Target to our growing list of major retailers,” said Romy Taormina, co-founder of Psi Bands. “This new retail relationship supports a recent trend in healthcare for natural remedies with a stylish flare.”
Psi Bands were recently featured in The New York Times and on "Shark Tank," "The Jeff Probst Show" and "Good Morning America."