Styling products create wave in hair care
Whether it’s creating beachy waves, sexy curls or modern ponytails, women aren’t shying away from styling their best fashion accessory: hair.
Sales of styling products are on the upswing, according to the data provided by SymphonyIRI. The market research firm reported that for the 52 weeks ended Nov. 27 at food, drug and mass (excluding Walmart), sales of hair spray/spritz rose just shy of 1% to about $418.8 million, while sales of hair-styling gel/mousse rose 1.8% to about $642.7 million.
To be sure, hair care brands — such as Not Your Mother’s, which launched in 2010 under DeMert Brands — are not resting on their laurels. In fact, Not Your Mother’s is adding more than 7,500 new retail outlets to its distribution in January.
“In addition to our current retail mix, we are bringing in 6,200 CVS locations; 500 Supervalu stores, including Jewel-Osco, Shaw’s and Cub Foods; 300 H-E-B stores; 258 Duane Reade stores; 134 Shopko stores; Soap.com; and select Target stores by the first quarter of 2012,” stated Michele Sherbet, Not Your Mother’s brand manager and VP sales. “The retailers are excited to bring in this fresh, exciting line of products their customers have been asking for.”
Another example is Salon Grafix, which released in fall 2011 its new Curl Boosting spray, which is available at CVS and Rite Aid locations.
The article above is part of the DSN Category Review Series. For the complete Hair Care Buy-In Report, including extensive charts, data and more analysis, click here.
DSN.TV gets consumers’ take on health, wellness, innovation
NEW YORK — Everybody talks about “Health & Wellness” and “Product Innovation.” But what do those words actually mean to the consumer?
To make sure that retailer and supplier initiatives align with consumers’ definitions of these concepts, the DSN.TV cameras took to the streets of New York in November for a series of man-on-the-street interviews. The videos — which added a new dimension to the retailer-supplier dialogue at the 2011 Drug Store News Annual Industry Issues Summit conference Nov. 29 — examine how consumers perceive health and wellness, what constitutes true product innovation and how it all shapes their purchasing decisions.
Click here to view the exclusive video.
New DR better reflects neighborhood
NEW YORK — Duane Reade continues to raise the bar and reshape how consumers shop consumables at drug stores with its revamped 24-hour location at 52nd Street and Broadway in New York.
To better reflect the needs of the neighborhood, which is brimming largely with tourists and business travelers, Duane Reade transformed the former 3,100-sq.-ft. Duane Reade Express store into a 20,000-sq.-ft. health, beauty and daily living destination.
The two-level location now features a pharmacy, which is powered by the Walgreens Pharmacy Network; a Duane Reade Look Boutique; and a unique fresh food, beverage and snack offering.
The store features services never before seen in a Duane Reade, including the debut of the Fro-Yo Bar, Freezee Station for slushies and a Good & Delish oatmeal station. The store also features several popular offerings first introduced in the chain’s 40 Wall St. flagship store, such as in-house prepared sushi and the Juice Market.
The location reflects the retailer’s continuation of local sourcing, and shoppers will find an assortment of fresh vegetables and fruit, as well an expansive frozen food section.
To see the photos, click here.