BEAUTY CARE

STUF Men’s Defense skin care line now available on Amazon

BY Antoinette Alexander

BOCA RATON, Fla. — STUF Men’s Defense, a skin care line just for guys, has announced that it is now being sold on Amazon.com.

Commissioned by 11-time Olympic medalist Mark Spitz, STUF Men’s Defense is made from naturally produced ingredients, including combinations of herbs, antioxidants and vitamins, and the products do not contain any animal byproducts, mineral oils, parabens, colorants or phthalates.

“We are thrilled to bring this extraordinary line of skin care products to shoppers on Amazon,” stated Spitz, who was awarded seven gold medals for his performance in the 1972 Olympic games. “Men these days are really starting to recognize the importance of effective skin care. The STUF Men’s Defense line is specially formulated meet their particular skin care needs. Through the use of natural ingredients, these products can dramatically improve skin quality, reducing the appearance of wrinkles and dryness associated with aging.”

The STUF Men’s Defense brand provides solutions for a number of men’s skin care needs, including shave gel, facial cleanser, hair and body wash, facial scrub, anti-aging moisturizer, after-shave gel and a 2-in-1 shampoo with conditioner.

According to the manufacturer, the secret behind the brand’s effectiveness lies in the use of natural ingredients like chamomile, aloe vera and green tea extract. STUF Men’s Defense products also contain the antioxidant pycnogenol, which is more than 50 times stronger than vitamin E, the company stated. Combined, these ingredients deliver skin protection and natural nourishment that can help to eliminate wrinkles, improve circulation and reduce redness and inflammation.

“STUF Men’s Defense has been crafted to deliver the very best results — nothing more and nothing less,” added Spitz. “We expect this line to grow significantly as men around the world begin to understand just how important good skin care is. We are providing the solutions to make it happen.”

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HealFast skin care line hits consumer market

BY Antoinette Alexander

PINE BROOK, N.J.  — After 10 years serving the professional market with products containing ingredients naturally derived from eggs to topically treat severe skin conditions, Fortitude Health has launched its HealFast SkinCare to the consumer marketplace.

HealFast is a line of skincare that features proprietary Ovasome technology. Its formulations contain specific ingredients found naturally in the everyday egg that provide a source of nourishment from vitamins, minerals and proteins that balance and heal the skin, the company stated.

It is historically documented that eggs have been a primary ingredient in skin care for thousands of years. Zhang Lihua, beauty and Imperial Consort of the Chen Dynasty compiled the earliest recorded skin care recipe, dating back to 600 B.C. There also are stories recorded of women in England applying eggs to their faces as part of their beauty regimen as early as 1300 A.D. But it is interesting to note that in all of these ancient recipes, the egg white was used and the yolk was discarded. According to HealFast, its research reveals that discarding the yolk is not the most beneficial use of the egg in a skin care regimen.

Egg whites contain a high concentration of protein, which can have tremendous benefit for skin, hair and nails. But the yolk contains the majority of the egg’s vitamins and minerals, the company stated. Almost all skin care treatments on the market today are based on active ingredients that are found naturally in egg yolks. Retinol, or vitamin A, has been proven to reduce wrinkles, boost collagen and speed cell turnover. Vitamins C and E are known for their ability to fight free radicals. Minerals like copper also have been studied for the stimulation of collagen production. And hyaluronic acid is used in skincare products to attract and retain moisture. The egg yolk contains all of these vitamins and minerals naturally in abundance.

The HealFast SkinCare launch collection offers three key products, each of which contain the Ovasome technology:

  • Egg Cream Cleanser: Formulated for all skin types, this gentle cleanser will leave skin feeling refreshed and looking radiant. It removes dirt, oil and makeup without drying the skin;
  • Eggsential Hydro-Repair Moisturizer: This moisturizer is fast-absorbing and formulated to increase skin hydration. This cream fights free radical damage, in addition to reducing the appearance of fine lines and dryness; and
  • Ovagen Anti-Aging Eye Cream: Designed to specifically address the concerns of the orbital eye area. It corrects and prevents puffiness, dark circles and fine lines. Skin will appear brighter, more firm, lifted and toned.

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Coty, Prada Group to develop signature scent for Miu Miu brand

BY Antoinette Alexander

NEW YORK — Coty and Prada Group have formed an exclusive partnership to create, develop and distribute a signature line of fragrances under the Miu Miu name — marking Miu Miu’s first entry into the world of prestige fragrances.

"Miu Miu is one of the most refined and respected luxury houses in the world and one of the fastest growing global brands in the whole fashion industry," said Michele Scannavini, CEO of Coty . "It is an exciting opportunity for Coty to build a worldwide fragrance business for Miu Miu and also to further build our own market share in the prestige fragrance market."

The Miu Miu fragrance line is expected to debut in 2015.

"The agreement with Coty, an internationally recognized reference in the luxury fragrance market, marks a major step forward in Miu Miu’s development plan," said Patrizio Bertelli, CEO of Prada Group. "I am, therefore, sure that leveraging on Coty’s know-how and Miu Miu’s strong identity, this partnership will be a worldwide success of mutual satisfaction to both companies."

 

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