HEALTH

Study: Weight gain among lower protein formula-fed infants is similar to breast-fed ones

BY Michael Johnsen

MADISON, N.J. Newly published findings indicated that infants fed a lower-protein infant formula developed by Pfizer Nutrition gained weight at a similar rate to those who were breast-fed, according to a study published online Wednesday in the European Journal of Clinical Nutrition.

 

"This study showed that when we fed infants with a formula that contained specially adjusted levels of protein that more closely matched those found in breast milk, these babies grew at a rate similar to breast-fed babies," stated study author Rosario Capeding. "As we learn more about the importance of nutrition during early childhood, we recognize there is a critical need to ensure nutrients are received in the most appropriate proportions to support appropriate growth and development."

 

 

Added Patricia DeRusso, chief medical officer and VP Pfizer Nutrition: "At Pfizer Nutrition, we are committed to developing infant formulas that help formula-fed babies to achieve growth and health outcomes similar to human milk-fed babies. This study further supports the improved nutrient composition in our newly reformulated Gold line of infant formula, which will allow us to continue to provide growing children with the right amount of the nutrients they need during their critical early years."

 

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Citi’s flu care card pushes employers toward lower-cost retail channels

BY Michael Johnsen

NEW YORK Citi on Tuesday announced the launch of the Citi Flu Care card, a new corporate healthcare payment solution from Citi’s Global Transaction Services. The Citi Flu Care card is a payment service designed to help employers reduce employee healthcare spending by shifting the administration of flu shots from doctors’ offices or on-site clinics to more cost-effective pharmacy locations.

 

According to an examination in June 2010 by a benefits consulting firm, the average cost of a flu shot when factoring in the vaccination and related services rendered is estimated to be $80 or greater when dispensed at a doctor’s office. By using the Citi Flu Care card, the cost per vaccination is $30 or less.

 

 

“The Citi Flu Care card is designed to help employers keep their employees healthy by offering them an easy and convenient way to get a flu shot," stated Dan Miller, SVP pharmacy operations for Rite Aid. "It’s also a good way to get out the message that the [Centers for Disease Control and Prevention] recommends a yearly flu vaccine as the first and most important step in protecting against flu viruses."

 

Based on industry research, it is the first flu shot card payment product that does not require prepayment, and restricts use to flu vaccinations at more than 17,000 pharmacies and clinics nationwide, including CVS/pharmacy, Rite Aid, Target, MinuteClinic, The Little Clinic and any of the Kroger Family of pharmacies.

 

Until now, companies have relied on corporate on-site health providers or doctor visits for flu shot disbursement, Citi noted. With the Citi Flu Care card, employers can direct vaccinations toward lower-cost retail channels, significantly reducing the average cost per vaccination by 63%. This means substantial and immediate savings for the company and a convenient, no-cost alternative to the employee.

 

 

"For nearly 14 years, Citi has been pioneering corporate payment solutions for a wide array of payment needs, from payroll and incentives to benefits and rebates," stated Paul Simpson, global head of treasury and trade solutions, global transaction services at Citi. "Now, we’re revolutionizing how individuals get their flu shots, providing greater ease, flexibility and access. It’s incredibly exciting to think about the impact this could have on the health and productivity of individuals and our economy as a whole. We’re excited to think about the other applications this product will have in market."

 

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CDC, Brickfish launch ‘The Flu Ends With U’

BY Michael Johnsen

SAN DIEGO The Centers for Disease Control and Prevention have signed with Brickfish to launch a social awareness program around the importance of getting the flu vaccine for the 2010-2011 flu season, Brickfish announced Tuesday.

 

The program, “The Flu Ends With U,” asks consumers for their help in creating public service announcements to assist in getting the word out via online and social media.

 

 

“We were thrilled to partner with the CDC to help them harness the power of social media for the greater good and to drive awareness of the flu vaccine,” stated Nichole Goodyear, CEO of Brickfish. “By utilizing the Brickfish platform, the CDC will be able to track in real time the depth and breadth of the awareness they are spreading.”

 

 

The CDC’s “The Flu Ends With U” social awareness program ends Dec. 20. For complete details, visit Brickfish.com/Lifestyles/TheFluEndsWithU.

 

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