HEALTH

Study shows most Americans store vitamins in kitchen cabinets

BY Michael Johnsen

WASHINGTON The majority of American adults who take vitamins and other supplements every year are keeping them in their kitchen cabinet, according to the 2008 CRN Consumer Survey on Dietary Supplements released Tuesday. As many as 52% of supplement users indicated that they store their supplements in a kitchen cabinet, the association noted.

These findings are consistent with results from the 2007 “Life…supplemented” Healthcare Professionals Impact Study, which surveyed U.S. doctors and nurses on their usage and attitudes of dietary supplements and found that a similar number — 59% of physicians and 66% of nurses — are also keeping their vitamins and other supplements in the kitchen cabinet. This same survey also found that 72% of physicians and 89% of nurses personally use dietary supplements, and that 79% of physicians and 82% of nurses recommend dietary supplements to their patients.

Like healthcare professionals, supplement consumers are using their bathroom cabinet as the second most popular place to store their supplements.  As many as 23% of consumers (as well as 25% of doctors and 27% of nurses) reported housing their supplements there.  Supplement consumers also report storing their supplements in other locations, including:  kitchen counter (15%), night table (11%), refrigerator (7%), desk at home (5%), bathroom counter (5%), closet (4%), purse or briefcase (4%) and desk in office (3%).

The following supplements ranked the highest when supplement users were asked in the 2008 CRN Consumer Survey on Dietary Supplements what supplements they had taken in the past twelve months:

  •     Multivitamin (taken by 82% of supplement consumers)
  •     Vitamin C (32%)
  •     Calcium (32%)
  •     Omega 3/Fish Oil (28%)
  •     Vitamin B/B Complex (23%)
  •     Vitamin E (20%)
  •     Vitamin D (16%)
  •     Green Tea (16%)
  •     Glucosamine and/or Chondroitin (15%)
  •     Flax Seed (11%)

The 2008 CRN Consumer Survey on Dietary Supplements was conducted Aug. 20-25, 2008 by Ipsos Public Affairs and funded by CRN.  The survey was conducted on-line and included a national sample of 2,013 adults aged 18 and older from Ipsos’ U.S. on-line panel. The survey has been conducted annually since 2000.

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Perrigo names VP OTC marketing, consumer health care

BY Michael Johnsen

ALLEGAN, Mich. Perrigo has promoted Ron Schutt to VP OTC marketing, consumer health care.

Schutt has served Perrigo for 15 years, joining the company in 1993 as a marketing analyst and working through roles in international marketing, pharmaceutical business development and consumer healthcare marketing.  Most recently, he served as director of marketing for Perrigo’s U.S. over-the-counter drug business where he managed several of the most successful product launches in the company’s history.

Ron Schutt earned his bachelor’s degree in computer information systems from Ferris State University and his master’s in business administration from Western Michigan University.

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Pfizer to manage holdings as small units

BY Alaric DeArment

NEW YORK Drug maker Pfizer will manage its holdings as small units in a similar fashion to Johnson & Johnson, CEO Jeffrey Kindler told Bloomberg.

Kindler told the news agency that following Pfizer’s acquisition of Wyeth, which caused the world’s biggest drug maker to grow by 50%, he is dividing it into separate units to manage various product divisions, which include prescription drugs, OTC drugs, vitamins and vaccines.

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