HEALTH

Study shows cold and flu impair driver awareness

BY Michael Johnsen

NEWPORT, England More than 125,000 crashes were caused last year by motorists with colds and flu, according to research released by Lloyds TSB Insurance on Saturday.

“Our research proves that getting behind the wheel when ill causes thousands of accidents every year,” stated Paula Llewellyn, Lloyds spokeswoman.

Driving with a virus such as cold or flu impairs driver awareness by as much as 11%, the insurer noted, which is the equivalent of downing a double whisky before getting behind the wheel.

According to the motor insurance provider, one in 10 road accidents in 2008 can be attributed to flu – equating to a cost of $244.4 million in claims.

Despite the risks, public awareness of the problem is low, with 12 million (38%) admitting that they have driven while suffering from cold or flu – and half of these drivers (46%) believing that the illness has no affect at all on their driving ability.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Matrixx considering partnership with other OTC companies to release Zicare and Xcid

BY Michael Johnsen

SCOTTSDALE, Ariz. Matrixx Initiatives is exploring partnering with other over-the-counter companies on the national roll out of its Zicare oral care product and Xcid antacid.

“We continue to explore the possibility of partnering with other parties on both of those projects,,” Bill Hemelt, Matrixx acting president, CFO and COO, told analysts last week. “As we’ve said before, we don’t want to move forward on them by ourselves because of the significant risks associated with that,” he said. “Xcid was a disappointment. … We did roll it out on a limited basis this past year, but it did not meet our expectations. Not because it’s a bad product, it just simply will require greater investment to take that nationally. So we are exploring partnership possibilities for both of those projects.”

Both products are “market ready,” Hemelt said, replete with consumer research and product research.

Zicare, when used in conjunction with a daily oral routine, helps dissolve up to 30% of visible tartar that has already formed and helps inhibit future tartar formation above the gumline, according to the product web site. Zicare is a gel that is applied at the gumline and between the teeth after brushing and before bed.

Xcid is an antacid featuring a unique delivery form — a creamy pudding-like gel available in three flavors: strawberry, orange and chocolate.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Following salmonella outbreak, Obama calls for review of FDA

BY Michael Johnsen

WASHINGTON The spate of peanut butter recalls associated with salmonella contamination has prompted President Barack Obama to call for a “complete review” of the Food and Drug Administration for failing to detect the contamination before sickening more than 500 people in an interview with TODAY co-host Matt Lauer over the weekend, which aired Monday.

Over the course of the interview, Obama suggested that the comprehensive peanut butter recall was only the latest incident to highlight misgivings about the agency. “The FDA has not been able to catch some of these things as quickly as I expect them to catch,” he said during the interview.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?