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Study: Shoppers willing to increase order to qualify for free shipping

BY Deena M. Amato-McCoy
KING OF PRUSSIA, Pa. and ANN ARBOR, Mich. — Forget apparel, electronics and gift cards. Free shipping is expected to be the most-coveted wish among many shoppers this holiday season.
 
That’s according to the “The September 2016 Holiday Retail Report” from Radial and CFI Group, in which 91% of respondents said they would be willing to increase the size of their online order to qualify for free shipping.
 
In other findings, 89% of respondents said waiting five to 10 days for their order to arrive is acceptable if it keeps shipping costs low.
 
And companies better stay on their game as 77% of respondents are likely to share their online shopping experiences on a social media platform, according to the study, with a majority of these individuals expecting a direct response from the retailer.
 
"Finding that the overwhelming majority of shoppers are willing to increase the size of their online orders to get free shipping may be surprising to many retailers," Sheri Petras, CEO, CFI Group said. "It shows that consumers are more interested in finding value rather than simply pinching pennies.”
 
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Winning online focus for Kantar Retail annual eCommerce & Digital Strategy Forum

BY Michael Johnsen

BOSTON — Kantar Retail earlier this week announced that it will hold its annual eCommerce & Digital Strategy Forum in New York Oct. 5-6.

In addition to featuring presentations from Kantar Retail's  Reid Greenberg, SVP digital and e-commerce, and Bryan Gildenberg, chief knowledge officer, the two-day event will include insights from Sri Rajagopalan, VP e-commerce at Johnson & Johnson, and Gary Vaynerchuk, CEO of VaynerMedia.

The theme of this year’s event is how to bridge the two parallel areas of focus in today’s e-commerce space — engaging people digitally and driving ROI and profitability from digital marketing and commercial relationships.

The session will supply insight into the underlying shifts in the disruptive nature of digital shopping, engagement and connection. In addition, the  annual eCommerce & Digital Strategy Forum will review key trends in the digital landscape today, with an emphasis on partnering strategies to sell through Amazon, Walmart.com and other pure-play or brick-and-click retailers. The forum also will explore current practices to better link digital engagement with commercial reality to drive profitable growth and sell more cases.

 
 

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Harris Teeter plans grand opening for Bowie, Md. store

BY David Salazar
MATTHEWS, N.C. — Harris Teeter is inviting its customers to the grand opening of its newest store. The company announced Tuesday that it would be holding a grand opening on Oct. 4 at 5 p.m. to christen its Bowie, Md. location. 
 
The grand opening will feature a ribbon cutting ceremony and a Taste of Teeter sampling event, which showcases the store’s products. 
 
“Harris Teeter is thrilled to be joining the Bowie community,” Harris Teeter communication manager Danna Robinson said. “We are looking forward to getting to know our Bowie neighbors, and we cannot wait for shoppers to see their brand new Harris Teeter.”
 
The new 52,00-sq. ft. store will be open 24 hours a day, seven days a week and has a pharmacy with a drive-through window. It also will offer free blood pressure testing, drug interaction and allergy screening and private pharmacist consultations.
 
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