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Study: Shoppers want more mobile content from brands, retailers

BY Antoinette Alexander

DALLAS — Most mobile shoppers redeemed a coupon directly from their mobile device last year, according to a recent study from shopping app Key Ring, which is part of G/O Digital, a Gannett company.

The survey, conducted by Key Ring, examined more than 25,000 mobile shoppers and found that 75% redeemed a coupon from their mobile device in 2013, up more than 5% year-over-year. The study also showed that 80% of shoppers said their perception of a retailer would change for the positive if the retailer offered mobile deals and coupons.

Consumers also reported that the biggest influence driving them to make a purchase is "an item being on sale." Nearly all shoppers (96%) surveyed said that they look at a weekly sales circular before shopping, and more than half of mobile shoppers report that they would be more likely to look at the circular if they could access it on their phones.

"Bringing an intuitive and fast circular experience to our mobile shopping platform has been a great success," stated Chris Fagan, Key Ring CEO. "Consumers win because they can access more than 170 exclusive circulars on their phone. Consumer packaged goods companies and retailers win because they can connect with shoppers during the path to purchase. Shoppers’ expectations for relevant, personal and easily accessible mobile experiences will continue to be a strong focus for marketers trying to maximize the potential of the ever-growing number of mobile phones across the country."

 

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Snuggle and ‘all receive new additions

BY Ryan Chavis

WILTON, Conn. — Sun Products, a provider of household care products, has announced new additions to the Snuggle laundry brand, which includes Snuggle Scent Boosters, All Free Clear liquid fabric softener and dryer sheets, and All Mighty Pacs OXI.

 

Snuggle Scent Boosters offer a convenient way to give laundry a touch of freshness. The product will be available nationwide beginning in March. Snuggle Scent Boosters are available in two fragrances — Lavender Joy and Blue Iris Bliss.

 

All Free Clear liquid fabric softener and dryer sheets are the latest addition to the All Free Clear line, the No. 1 recommended detergent brand by dermatologists, allergists and pediatricians for sensitive skin, the company said. All Free Clear liquid fabric softener and dryer sheets can be found on store shelves beginning in March.

All Mighty Pacs OXI work to eliminate tough stains while brightening the entire wash, according to the company.  All Mighty Pacs OXI will be available nationwide as early as next month.

 

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Walmart Foundation, nonprofits to provide free online federal and state tax preparation

BY Michael Johnsen

BENTONVILLE, Ark. — The Walmart Foundation, Goodwill Industries International, National Disability Institute and United Way on Monday launched the 2014 MyFreeTaxes program, an initiative offering free online federal and state tax preparation in all 50 states. MyFreeTaxes provides free federal and state tax preparation and filing assistance, both online and in-person, to eligible households earning $58,000 or less a year. 

“At Walmart, we know that every dollar counts for American families,” Julie Gehrki, senior director of the Walmart Foundation, said. “We’re excited to partner with leading nonprofits to offer MyFreeTaxes, a completely free tax-filing service for those who are eligible. We expect MyFreeTaxes will help return an estimated $2 billion in total tax refunds, credits and tax preparation savings this year, and those are dollars that make a real difference for millions of families.”

The national MyFreeTaxes partnership between Goodwill Industries International, National Disability Institute and United Way is funded by a $4.3 million grant from the Walmart Foundation. The MyFreeTaxes partnership works with filers to maximize their refunds and help eligible families and individuals claim tax credits. The MyFreeTaxes.com is powered by H&R Block.

Taxpayers can also file in-person at 175 United Way and Goodwill led community-based tax preparation sites and 30 American Job Center locations as well as Veterans Administration Centers and veteran organizations receive free, in-person assistance from onsite tax coaches in select locations. Many of these locations not only offer MyFreeTaxes.com filing on site, but also serve as Volunteer Income Tax Assistance sites, where IRS-certified volunteers help eligible taxpayers earning $52,000 or less per year prepare and file their taxes.

 

 

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