BEAUTY CARE

Study: Shoppers opt for private label over brands across specific categories

BY Michael Johnsen

DENVER — Although 77% of general shoppers compare store brands to brand names, 90% of women compare both regularly, according to a shopper behavior study conducted by The Integer Group and M/A/R/C Research that was published Thursday in The Checkout.  

"Certain categories appear to be immune to the store-brand swap," stated Craig Elston, SVP Integer. "Categories that offer shoppers frequent innovations such as performance or variety, and categories where personal stakes are higher, are more difficult areas for private-label products to compete."  

Of note, certain demographics (76% of African-American shoppers compared to 69% of shoppers in general) say laundry detergent is a category in which brand name is very important to them. Health and beauty is also a category where shoppers prefer a brand name to a private label, with 74% of Hispanic shoppers and 65% of general shoppers stating this.

When it comes to quality perception, brand names have maintained a slight advantage over private labels. The prevailing factor is trust, with 51% of shoppers indicating that they continue to buy brand-name products over store-brand alternatives because they trust the brand.

Categories with little innovation or new product introductions tend to be easier for private-label brands to compete. For example, 68% of shoppers prefer private label brands in the over-the-counter medicine category. 

The Checkout is available for download at Integer’s blog www.shopperculture.com.

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Sally Hansen introduces new at-home gel manicure systems

BY Antoinette Alexander

NEW YORK — Coty’s Sally Hansen brand has officially announced the November launch of its new Salon InstaGel Strips and Salon GelPolish, the latest entry into the growing at-home gel polish market.

The two new systems equip beauty mavens with everything they need to replicate a salon gel manicure at home at a fraction of the cost.

The Salon InstaGel Strips is a breakthrough, easy-to-use innovation exclusive to Sally Hansen featuring UV-cured real nail polish appliqués.

How the two-step gel manicure works: Cleanse nails and apply the nail polish strips, then apply the gel topcoat. Cure nails under the mini LED light and swipe nails with the cleaning pad. Available in 16 solid colors and eight designs and infused with vitamin E, the strips come off with acetone polish remover.

The Starter Kit features everything needed for a complete Salon InstaGel Strips manicure, including:

  • 16 cured real nail polish appliqués (eight size choices for the perfect fit);
  • Quick-Cure gel topcoat;
  • Mini LED light; and
  • Application accessories: Cuticle stick, buffer and alcohol cleaning pad.

The Salon GelPolish delivers the salon experience at home with 16 exclusive shades. The system cures nails using an LED light for a fast, long-lasting gel manicure with no dry time. In three steps — applying base coat, gel nail color and gel topcoat — the system promises to deliver salon results. The Starter Kit offers up to 10 manicures, from prep to application to removal:

  • Cleanser pads;
  • Base coat;
  • Color (choice of three shades);
  • Topcoat;
  • Remover;
  • LED light; and
  • Application accessories: Cuticle stick, buffer and alcohol cleaning pad.

Ready to keep coloring? Replenish the gel manicure essentials with the Prep Kit, which includes base coat, topcoat and cleanser pads.

The Salon InstaGel Strips Starter Kit is priced at $29.99. The Salon GelPolish Starter Kit is $69.99, and the Refill Kit is $19.99. Also available for sale separately: Salon InstaGel Strips at $14.99; base coat, topcoat and nail color are $12.99 each; alcohol wipes and remover are $4.99 each.

 

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P&G sees increase in 1Q core EPS

BY Antoinette Alexander

CINCINNATI — Procter & Gamble announced on Thursday a decrease in both first-quarter net sales and diluted earnings per share from continuing operations, as core earnings per share rose 5%.

For the July-September period, net sales totaled $20.7 billion, a decrease of 4% compared with the year-ago period — including a negative 6% impact from foreign exchange.

Diluted net earnings per share from continuing operations were 96 cents, a decrease of 5% due to noncore charges of 10 cents. Core earnings per share rose 5%, to $1.06 for the quarter.

“Our first-quarter results put us on track to deliver our commitments for the fiscal year. Results were at the high end of expectations on the top line and ahead of plan on operating profit, earnings per share and cash,” stated chairman, president and CEO Bob McDonald. “We are continuing to focus on executing our growth and productivity strategy – maintaining momentum in developing markets, strengthening our core developed market business, building a strong innovation pipeline, and aggressively driving cost savings and productivity improvements. We’re confident that this strategy will enable P&G to generate superior levels of shareholder return in both the short- and long-term.”

For the October-December quarter, P&G expects core EPS in the range of $1.07 to $1.13, down 2% to up 4%, compared with prior year core EPS of $1.09. On an all-in basis, P&G is forecasting earnings per share in the range of $1.18 to $1.25, an increase of 111% to 123% versus prior year EPS from continuing operations of 56 cents.
 

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