Study: Shoppers get smart with mobile
Scottsdale, Ariz. — Shoppers keep getting smarter about using their mobile devices.
According to a new study from OneStop Marketing, 83% of mobile users now engage in shopping activities on their phone immediately before, during or after a trip to the store.
In addition, 45% of online traffic during the 2014 holiday season came from mobile but only 20% of sales came from mobile devices, indicating a substantial opportunity to increase mobile conversion rates.
Looking at holiday trends further, OneStop found that 66% of consumers plan to buy half their holiday gifts online and 80% of consumers will start shopping for gifts before the start of the holiday season. Fifty percent of shoppers are likely to purchase from a new retailer during the holiday.
Other findings include:
- 78% of consumers are more likely to buy products if a retailer makes targeted and personalized offers.
- Seventy percent of consumers expect some level of personalization.
Daily Diversion: Artistic cycling
Nicole Frýbortová is a professional athlete in a little-known sport called artistic cycling. As an artistic cyclist, Frýbortová participates in an activity that is at once gymnastics, biking and ballet. Check out the video above to watch Frybotova get some mileage out of a bike.
Bartell Drugs adds industry vet to board
SEATTLE — Bartell Drugs’ board of directors has a new member. The family-owned chain announced Tuesday that Frank Segrave had been named to the board, replacing Bartell Drugs’ recently appointed CEO and president Brian Unmacht. Segrave is the president and CEO of Silvergate Pharmaceuticals.
“Frank has wide-ranging experience and stature within our industry, and both [Bartell vice-chairman and treasurer] Jean and I are very excited about the perspectives he’ll bring to the board as we plan for future growth and success,” George Bartell, chairman of the board, said.
Before founding Silvergate in 2010, Segrave served as VP at Cardinal Health, overseeing U.S. and overseas operations and before that was VP pharmacy at Walmart.