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Study: 3 seconds can make or break e-commerce sites

BY Dan Berthiaume

MAHWAH, N.J. — Bulky, slow web pages will drive away shoppers.

According to a new study of the top 100 e-commerce sites from Radware, “State of the Union: E-commerce Page Speed & Web Performance Summer 2015,” 57% of site visitors will abandon a web page after just three seconds if they are unable to interact with the key content.

Only 12% of the top e-commerce sites are currently meeting customer expectations for both content and page speed, and 14% of top retailers take more than 10 seconds just to become functional (or time to interact, TTI), an increase from 9% in February 2015.

Additional findings from the report include:

  • Page size and complexity are common contributors to slower load times, impacting the TTI. The median page is 1945 KB in size and contains 169 resource requests. The median TTI is 5.5 seconds, which is considerably slower than users’ reported wait-time threshold of three seconds. The slowest page on the top 100 list had a TTI of 34.1 seconds.
  • Site owners have not implemented the latest core optimization techniques. Despite the fact that images comprise 50% to 60% of the average page’s total size, 48% of the top 100 sites received an “F” score from webpagetest.org for image compression.

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Report: Smaller retailers not worried about EMV

BY Dan Berthiaume

AUSTIN, Texas — Many smaller retailers only consider meeting the upcoming Oct. 1 deadline for EMV compliance as a small concern.

Despite the fact retailers face a shift in payment card fraud liability if they do not have EMV-compliant POS systems in place by Oct. 1, a new study from Software Advice finds that only 22% of small-to-midsized business (SMB) retailers are prepared to meet the deadline. However, the percentage of SMB retailers who are EMV-compliant has doubled from 11% in 2014 to 22% today.

Among SMB retailers who have not yet complied with EMV, 34% say there is no time to research or implement EMV-compliant technology, 33% say it is too expensive, 23% say it is unnecessary and a surprising 10% don’t know about EMV.

Another reason SMB retailers may not be overly concerned about EMV is that Software Advice found 62% of consumers do not yet have an EMV payment card.

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4 out of 5 retailers believe holidays will be better

BY Mike Troy

MORRISVILLE, N.C. — Early and optimistic are two words that sum up retailers’ attitudes toward the 2015 holiday season, according to new retailer survey conducted by ChannelAdvisor.

ChannelAdvisor surveyed more than 200 e-commerce decision-makers at U.S. and U.K retailers to gain insight into holiday promotional activities and the outlook for sales. One key finding is that retailers are an optimistic lot with 80% expecting sales to be higher this year that last year.

The growth could be due in part to the fact that nearly 60% of respondents plan to start their holiday promotions in September or sooner, and almost a quarter  of respondents are planning to offer more holiday promotions than last year.

“Retailers continue to push holiday sales earlier and earlier to get in front of the competition,” said ChannelAdvisor Executive Chairman Scot Wingo. “We’ve seen larger retailers kick off their holiday promotions as early as July. It will be interesting to see if consumers respond to early holiday promotions again this year and get out their wallets before Thanksgiving.”

As for some of this season’s biggest challenges, 34% of respondents said fulfilling orders on time is their biggest challenge, followed by adjusting to competitor activity at 27% and converting mobile traffic at 19%.

More details on the survey results are available by clicking here.

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