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Study: Sales per shopper rise in March

BY Dan Berthiaume

SAN JOSE, Calif. — Despite declining store traffic during March 2015, retailers benefited from increased sales per shopper , average transaction value and conversion rates. According to the March 2015 RetailNext Retail Performance Pulse, SPS grew 5.8% compared to the same month a year earlier, perhaps reflecting pent-up consumer demand after a difficult winter.
 
In addition, ATV grew 3.5% and conversions increased 0.9%, further suggesting consumers who visited stores were looking to make purchases. Returns stayed flat.
 
Not all in-store retail trends for the month were positive, however. Traffic dropped 8.2%, likely reflecting lingering bad weather in much of the country. Transactions declined 5.8% and sales fell 3.2%.
 
The first Saturday of the month, March 7, showed the highest sales, traffic, transactions, conversion and SPS. The lowest traffic, sales and transactions occurred Tuesday, March 3.
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NRF announces creation of Retail Research and Analysis Center

BY DSN STAFF

WASHINGTON — The National Retail Federation announced a multimillion-dollar investment to form a new department within the organization focusing on industry research. The new Retail Research and Analysis Center will bring together all existing research within NRF and expand upon the wide range of issue areas and trends already studied.
 
The Center will focus on four main areas: the economy, legislative and regulatory policy, the retail industry and consumers.
 
Ellen Davis will now serve as NRF’s senior VP of research and strategic initiatives. Davis will also continue to function as executive director of the NRF Foundation.
 
NRF has started an extensive search for a VP of research development and industry analysis, reporting to Davis. Current staff and consultant resources are being utilized and additional dedicated staffing is anticipated.
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Costco reports decrease in March comp sales

BY Antoinette Alexander

ISSAQUAH, Wash. — Costco has reported a dip in same-store sales for the month of March.

Same-store sales decreased 2% for the total company and were flat in the United States.

For the five weeks ended April 5, net sales were $10.4 billion compared with $10.43 billion during the similar period last year. This year's total reflects one less sales day than last year, due to the timing of Easter. This calendar shift negatively impacted this year's net and comparable sales by an estimated 1% to 1.5% percent.
 

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