HEALTH

Study pinpoints best aspirin dosage for heart attack victims

BY Michael Johnsen

DALLAS While many consumers at risk of heart disease supplement with 81 mg of aspirin daily, a recent study published in this week’s edition of the American Heart Association journal Circulation found that double that dose significantly reduces mortality in people who are suffering from a heart attack.

The International Study of Infarct Survival trial demonstrated that treatment with 162.5 mg aspirin reduces morbidity and mortality in heart attack patients, at least as much as 325 mg of aspirin, but is not associated with a significant increase in risk of moderate or severe bleeding as is the case with the higher dose of aspirin.

Presently, the most common initial dose of aspirin in the immediate aftermath of a heart attack is 325 mg.

On the basis of these data, the American College of Cardiology, American Heart Association and European Society of Cardiology gave a class I level of evidence A to immediate use of 162 mg of aspirin, which is the strongest recommendation backed by strong evidence of efficacy as ranked by the organizations.

“Although these data are non-randomized, they suggest that for the first dose of aspirin, 162 mg may be as effective as and safer than 325 mg for the acute treatment of [a heart attack],” the study concluded.

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Skinny Water to be distributed by Amazon

BY Michael Johnsen

BALA CYNWYD, Pa. Skinny Nutritional recently signed a distribution agreement with Amazon.com for its Skinny Water, an appetite-suppressing, flavored water, the company announced Wednesday.

The agreement marks Skinny Nutritional’s first e-commerce deal. Three Skinny Water flavors—raspberry, lemon, and peach—are now available as 24-packs of 16.9 oz bottles for a suggested price of $27.99.

“Skinny Water is now available to anyone in the world,” stated Don McDonald, president and chief executive officer of Skinny Nutritional. “This is another major step in our national distribution efforts. Amazon is a strategically important distributor for us from credibility, visibility, and market reach standpoints. There’s no better place to be online than Amazon.”

Skinny Water is already available at more than 1,100 Target stores nationwide.

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Planned Parenthood introduces Proper Attire condoms

BY Michael Johnsen

WASHINGTON The Planned Parenthood Federation of America announced Thursday the introduction of a new condom, to be called Proper Attire: Required for entry, that was designed to encourage women to feel comfortable buying and carrying condoms.

“When we decided to create a new condom line, we knew that we wanted to make it cool for women to carry condoms,” stated Rachel Molloy, brand director of Proper Attire. “Every element of the brand has been inspired by the world of fashion, from the … brand name, and the chic packaging created by designers, to the fig leaf logo showcasing clothing in its most primitive form.”

“Social taboos make some women embarrassed to buy and carry condoms,” stated PPFA president Cecile Richards. “That’s why Proper Attire was created. … With its fashionable wrapping, women will now have the option to choose the right ‘attire’ for that special occasion. Responsible decisions about sex are everybody’s personal fashion statement.”

The condoms will be sold as three-packs through specialty boutiques and hotels. They will also be available at Planned Parenthood health centers and will soon be sold online. The suggested retail price is $6.

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