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Study: Physician assistant workforce reaches record high

BY Antoinette Alexander

WASHINGTON — The American Academy of Physician Assistants released on Wednesday its "2010 Census Report and Salary Report," which revealed that, even in a down economy, the profession continues to rapidly grow.

According to the census, the number of practicing PAs reached 83,466 in 2010, a 100% increase over the last 10 years. Female PAs outnumber their male counterparts by nearly 20,000. More than 30% of PAs practice in primary care, making it the largest specialty for PAs.

Nearly 30% of PAs practice in single-specialty physician group practices, and 40% have been in their current primary specialty for at least six years. The Census also shows that PAs enjoy their work, as 66% indicate they are satisfied or mostly satisfied with their career.

“PAs are the only healthcare providers educated and credentialed with a primary care focus, providing a strong foundation for any specialty in which they may choose to practice,” AAPA president Robert Wooten said. “The information from AAPA’s salary and census reports clearly confirm what PAs and the healthcare world have known for years: The PA profession is growing rapidly, and it is key to expanding access to quality health care for millions of Americans.”

PAs earn a median annual salary of $90,000, according to the report, an increase of 2.8% from the 2009 survey. The three states with the highest salary increase in 2010: Rhode Island, South Dakota and Missouri, which all experienced increases of more than 9% over the previous year.

While the majority of PAs are in clinical practice, an estimated 5,079 PAs work either alone or concurrently in healthcare education, administration, research and public health — a figure that demonstrates the growing role PAs play in influencing the entire healthcare field.

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Former Google executive to serve as keynote speaker at PLMA trade show

BY Allison Cerra

NEW YORK — The Private Label Manufacturers Association announced that Douglas Merrill will serve as the keynote speaker for the organization’s 2011 Private Label Trade Show in November.

Merrill, who served as EVP engineering and chief information officer for Google from 2003 to 2008, will offer attendees perspective on how shoppers and shopping behaviors are changing, and what the coming retail marketplace will look like. The keynote speech will be presented at the annual PLMA Salute to Excellence Breakfast on Nov. 14.

In related news, Harry Balzer, NPD’s chief industry analyst, will be the featured speaker at a special PLMALive Breakfast to be held on Nov. 15, where he will discuss new and emerging trends for the U.S. food retailing industry. A webcast of the breakfast program and presentation also will be made available for viewing over PLMALive, PLMA said.

The PLMA’s 2011 Private Label Trade Show will be held from Nov. 13 to 15 in Chicago at the Hyatt Regency O’Hare. For show information, click here.

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Gurwitch Products names VP global communications

BY Antoinette Alexander

NEW YORK — Gurwitch Products, the prestige cosmetics company whose portfolio includes Laura Mercier and RéVive brands, has announced the appointment of Kim Waite as VP global communications.
 
Waite will manage all aspects of communications for the Laura Mercier and RéVive brands, supporting product launches, special events, celebrity initiatives, alliances and corporate responsibility initiatives. She will manage all of Gurwitch’s domestic and global PR agencies. Waite will report to Gurwitch chief marketing officer Ellen Greenwald.
 
Previously, Waite was head of global public relations for the mark division of Avon, where she led the public relations strategy for mark and managed m.powerment by mark, brand ambassadors, industry experts and overall relationships. Prior to that, Waite served as director of global communications for Stila Cosmetics and public relations Director at Shu Uemura Cosmetics.

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