HEALTH

Study: Omega-3 fatty acids EPA and DHA help lower blood pressure

BY Michael Johnsen

SALT LAKE CITY — A study published online Friday shows that the omega-3 fatty acids EPA and DHA — commonly found in fatty fish and fish oil supplements — are as effective, if not more effective, in lowering blood pressure as some of the commonly recommended lifestyle changes like increasing physical activity and restricting alcohol and sodium intake. The findings, released by the American Journal of Hypertension, are good news, especially for those with elevated blood pressure.

The study was funded by the Global Organization for EPA and DHA Omega-3s (GOED), which has submitted an authorized health claim petition to the Food and Drug Administration based on these results.

"Results from this study build on a wealth of prior data indicating that EPA+DHA intake reduced the risk of cardiovascular events," stated Adam Ismail, executive director of GOED. “It is now well-established that EPA and DHA reduce triglycerides and blood pressure and even highly critical meta-analyses have found that they reduce cardiac death risk by 9%."

The study, a comprehensive meta-analysis, examined 70 randomized controlled trials, conducted with adults who were given EPA+DHA omega-3s from seafood, fortified foods or dietary supplements. The study included trials with subjects with normal blood pressure and those with hypertension but not taking blood pressure-lowering medications.

The most significant effects were observed in subjects with existing high blood pressure. Among those with high blood pressure, the average decrease in systolic blood pressure was 4.51 mm Hg and diastolic blood pressure was reduced by an average 3.05 mm Hg. 

“When measuring blood pressure, even small reductions can have a significant clinical impact,” stated Dominik Alexander, senior author of the study. According to Stamler, each 2 mm Hg reduction reduces stroke mortality by 6%, coronary heart disease mortality by 4% and total mortality by 3%.

Alexander noted that a decrease in SBP of 1.25 mm Hg could prevent a pre-hypertensive from becoming hypertensive. “A decrease of 4.51 mm Hg in SBP among those with high blood pressure could help an individual avoid having to take medication to control blood pressure levels,” he added.

 

 

 

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SoloHealth realigns to focus on wellness plans for major employers

BY Michael Johnsen

DULUTH, Ga. — As part of a realignment to "focus on wellness plans for major employers," SoloHealth founder Bart Foster has stepped down as CEO of the company to assume a new role as chief strategy officer, according to a report in the Atlanta Business Chronicle published Thursday. 

Chairman Larry Gerdes will assume the role of CEO. The move will capitalize on the strengths of Foster — sales and strategy — Gerdes told the Chronicle

SoloHealth most recently signed Health Care Service Corporation in a partnership to help promote SoloHealth offerings to consumers in three of the states where it operates. The partnership gives HCSC unique access to SoloHealth’s network of health and wellness consumer kiosks to conduct brand advertising and targeted new-member acquisition campaigns. 

The news comes on the heels of several health care insurer partnership announcements for SoloHealth, including recent deals with the Department of Health & Human Services, eHealth and Blue Cross Blue Shield of Georgia. 

Executives expect to announce additional partnerships this fall.

 

 

 

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Rainbow Light Nutritional Systems features women leaders in new marketing campaign

BY Michael Johnsen

ANAHEIM, Calif. — Rainbow Light Nutritional Systems on Friday unveiled its new Game Changer/Life Changer marketing campaign at Natural Products Expo West in Anaheim, Calif. The campaign features women leaders who are making impacts in community health. In addition, each of the Game Changers will receive a donation to their cause through Rainbow Light’s newly announced corporate social responsibility program, Circle of Care.

The Game Changer/Life Changer campaign is a brand evolution that touches all aspects of Rainbow Light’s marketing organization from logo and package design to creative strategy, the company stated. 

"The Game Changer campaign symbolizes Rainbow Light’s innovative leadership in the supplement arena as well as the philosophy that people have the power to transform their own health and the health of their communities," stated Michael Galef, Rainbow Light VP marketing. "Whether it’s our game-changing formulations or our corporate social responsibility initiatives to fight malnutrition and plastic pollution in our natural habitats, Rainbow Light is proof that businesses can do well by doing good."

Rainbow Light’s Game Changers include:

  • Anna Cummins — founder of 5 Gyres to end plastic pollution;
  • Marianne Williamson — author and spiritual teacher;
  • Gina Belafonte — arts activist;
  • Betsy Hall McKinney — mother, social entrepreneur and president of The Founding Mothers; and
  • Kathy Valentine — philanthropist and former Go-Go’s band member

In addition, Valentine will perform during a special guest appearance at Rainbow Light’s Expo West party on Friday.

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