Study: More than a third of Americans would rather clean toilets than floss daily
CHICAGO — Do you lie to your dentist about how often you floss your teeth? If so, you’re not alone.
According to a new national survey, more than a quarter (27%) of U.S. adults admit they lie to their dentist about how often they floss their teeth. In addition, more than one-third of Americans (36%) would rather do an unpleasant activity like cleaning the toilet (14%) over daily flossing.
The survey was conducted online in March by Harris Poll on behalf of the American Academy of Periodontology among 2,021 U.S. adults and among the top 10 U.S. markets.
Commonly referred to as gum disease, periodontal disease is a chronic inflammatory disease caused when bacteria in plaque below the gum line lead to swelling, irritation, and possibly receding gums and tooth loss. Periodontal disease has been linked to many chronic diseases, including diabetes, cardiovascular disease, rheumatoid arthritis, Alzheimer’s disease, and even cancer. Despite its prevalence, periodontal disease is hardly ever discussed, resulting in a lack of urgency for people to properly care for their gums.
“There’s clearly more work to be done when it comes to educating Americans about the importance of oral hygiene. There are more than 500 bacterial species that can be found in plaque, and brushing alone does not remove the bacteria that live below the gum line,” stated AAP president Joan Otomo-Corgel. “The good news about periodontal disease is, with proper and timely care, it’s treatable and often reversible. If a person is at risk for periodontal disease, a periodontist has the training and expertise to determine the best course of treatment.”
The new survey revealed a list of unpleasant activities Americans would choose over flossing, such as washing a sink full of dirty dishes (18%) or waiting in a long check-out line (14%). Nearly 1-in-10 U.S. adults would rather sit in gridlock traffic for an hour or do their taxes (9% each).
Healthiest mouths by state, region
Interestingly, the survey also revealed some regional distinctions in oral health care. Among the top 10 U.S. markets, Chicagoans are more likely than those in other regions to opt for an hour of gridlock traffic over daily flossing. However, New Yorkers are more likely than those in other metro areas to include flossing in their personal care routine.
Those who live in Atlanta are more likely than those in other top metro regions to be honest with their dentist about their flossing routine. Atlantans also are more likely than those in other top metro regions to tell friends when they have something stuck in their teeth. On the contrary, those who live in Washington D.C. are more likely than those in other top metro regions not to alert a friend of any potentially embarrassing lunch leftovers.
Love the gums you’re with
When it comes to relationships, those with and without partners should take note. Sixty percent of U.S. adults who have a partner say their partner’s oral health (e.g., teeth, gums, breath) has an effect on their intimacy, while more than one-third of Americans say a smile is the first thing they notice when meeting someone they are attracted to. In fact, more than 2-in-5 of those living in Los Angeles, Atlanta and Boston say a smile is the first thing they notice when meeting someone they are attracted to. This is especially true for women.
To aid in the prevention of periodontal disease, the AAP recommends brushing at least twice a day, flossing daily and discussing periodontal health with a dental professional.
Whole Foods gets ‘Ready for Action’ this summer
AUSTIN, Texas — Whole Foods Market kicked off on Wednesday its inaugural “Ready for Action Week,” which runs through June 30, to celebrate active, fit lifestyles.
During the week, the store’s Whole Body departments will host events, classes, demonstrations and promotions to showcase Whole Foods Market’s selection of active living products — from protein powders and superfoods to sun-care and reusable water bottles.
“Our shoppers live incredibly active lives — from professional athletes to new moms,” stated Maren Giuliano, executive global Whole Body coordinator. “This week we’ll be highlighting products that support healthy lifestyles for various kinds of shoppers, whether it’s a person looking for supplements that support hydration and energy or a family who just wants to stay safe in the sun.”
Beginning June 27, all Whole Foods Market stores in the United States will offer a limited edition “Ready for Action” bag for $12 (valued at $50.) Packed with products for summer adventures, these 100% jute bags with organic cotton lining are made by RIJI Green, a business committed to ending human trafficking. Each bag includes a Boiron Arnicare Gel, Goddess Garden Organics Everyday Natural or Kids Sunscreen SPF 30, Aubrey Pure Aloe Vera, Amazing Grass Amazing Meal in Vanilla Chai, Garden of Life Perfect Food Raw Organic Green Super Food in Chocolate Cacao, Spectrum Essentials Seed Blends, Nuun Active Natural Electrolyte Enhanced Drink Tabs, Tom’s of Maine Long Lasting Deodorant, a Spectrum Essential recipe book and three coupons.
From June 26 to 28, shoppers will also save 25% on all protein powders at all Whole Foods Market locations in the United States and Canada. All protein powders sold at Whole Foods Market are free of high-fructose corn syrup and artificial colors, flavors and preservatives.
Kline: Investments pay off for beauty device brands in Asia
La Lumière with its illuMask brand of wearable LED light masks (pictured above). Available in two varieties — anti-acne and anti-aging — illuMask caters to the mass market.
PARSIPPANY, N.J. — High returns are rewarded to the majority of at-home beauty device firms that had the foresight to enter Asia, according to Kline’s just published Asia reports on China, Japan, and South Korea from Beauty Devices: Global Market Analysis and Opportunities.
Asia’s sales growth for the beauty devices market outpaces the United States and Europe, growing much higher than the industry average, increasing by over 29% in 2014, according to Kline, a worldwide consulting and research firm.
New product launches are plentiful throughout the region, helping to fuel overall sales growth. A large number of the newly launched devices in China target skin cleansing. For instance, Kingdom, a leading local brand, launched a heat-based cleansing device in spring 2014. In Japan, MTG launched its ReFa ACTIVE, while YA-MAN expanded its portfolio by launching new devices targeting hair removal and anti-aging. Philips introduced its first cleansing device for men called VisaPure Men in South Korea in 2014.
Local marketers expanded their distribution channels, with some going beyond traditional outlets by entering fitness facilities. Local player MTG diversified its distribution through entering television home shopping in South Korea. In China, many global marketers expanded their distribution into prestige outlets where sales grow at the highest rate among all channels, by almost 60% in 2014. In addition, local marketers are partnering with tmall.com or lotte.com, key online platforms in China and South Korea.
According to Kline, established skin care brands are launching devices to compete with electronic beauty gadgets and increase the efficiency of their existing skin care lines. AmorePacific introduces MakeON cleansing products in South Korea, and Dr. Ci:Labo launches the anti-aging device Sonic Lift Special in Japan. On the other end of the spectrum, beauty device brands begin launching topical skin care products to sell together with devices.
“Each market in Asia carries its own nuances,” Prashant Sharma, project manager for the report series at Kline, said. “In terms of sales of devices by skin care concern, the differences are dramatic, with anti-aging being a key concern in South Korea, cleansing in China, and hair removal in Japan. However, with the entrance of new global players to these markets and the introduction of a variety of new products, this landscape is changing. For example, the cleansing segment in South Korea nearly triples in size in 2014. The changes are remarkable and vary from one region to another.”
The local brands in Asia represent sustainable competition to multinationals. Many have been introducing enticing new products. For instance, in South Korea, local companies such as Eyesel Creative and Pobling are filling the void of the lower-end price segment to target younger consumers, such as students. This resonates well with the U.S. introduction of the first lower-priced product by La Lumiere, illuMask introduced in 2014.