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Study finds many high schoolers skip breakfast, don’t get enough physical activity

BY Alaric DeArment

ROSEMONT, Ill. — Sixty-two percent of teenagers say they don’t eat breakfast every day of the week, according to a new report released Monday that investigates the link between nutrition, physical activity and academic performance.

The report, "The Wellness Impact: Enhancing Academic Success Through Healthy School Environments", was the work of the GENYOUth Foundation, National Dairy Council, the American College of Sports Medicine and the American School Health Association.

"Brain imaging shows that children experience improved cognitive function and higher academic achievement after just 20 minutes of physical activity," University of Illinois at Urbana-Champaign neuroscience professor Charles Hillman said. "Combining the many benefits of physical activity with good nutrition habits that support healthy weight can have a powerful impact on a child’s potential to learn."

The study also found that people who eat breakfast have better attention and memory that those who skip it. Three-quarters of high school students aren’t active for the recommended 60 minutes each day, while those who were more active during school performed better on standardized tests for reading, math and spelling.

"Poor nutrition, inactivity and unhealthy weight not only lead to poor academic achievement in children, but also create hard costs for individuals, schools and society at large," former U.S. surgeon general and current director of the Satcher Health Leadership Institute David Satcher said. "These costs include spiraling healthcare expenses, lower productivity and a future workforce unprepared for success. We must find solutions to improve nutrition and physical activity for our society’s future well-being, and it must start in our homes and schools." 

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Cheetos introduces Mix-Ups snack mixes; Chester Cheetah joins Twitter

BY DSN STAFF

PLANO, Texas — Cheetos is mixing things up with its new Cheetos Mix-Ups snack mixes, which combine four Cheetos snack flavors in various shapes in one shareable bag. The brand, part of PepsiCo’s Frito-Lay division, also announced that its spokescat, Chester Cheetah, has joined Twitter as @ChesterCheetah and is asking fans to tweet their opinions of the new snack.

Cheetos Mix-Ups come in two varieties: Xtra Cheezy snack mix — which combines Cheetos Crunchy Cheddar Flavored snacks, Puff Double Cheddar Flavored snacks, Nacho Cheese Flavored Grid-Shaped snacks and Parmesan Flavored Mini-Puffs snacks — and Cheezy Salsa snack mix, which combines Cheetos Crunchy Salsa Picante Flavored snacks, Puffs Cheddar Flavored snacks, Chipotle Cheddar Flavored Grid-Shaped snacks and Jalapeno Cheddar Flavored Mini-Puffs snacks.

"Cheetos fans enjoy a variety of tastes — some want hot and zesty while others crave cheesy and crunchy," said Ram Krishnan, VP marketing for Frito-Lay North America. "Now with Cheetos Mix-Ups snack mix, there’s no shortage of delicious cheesy flavors and textures to choose from, all in one fun, shareable bag for the whole family."

The new snack mixes are available nationwide in 8 3/4-oz. and 3 3/4-oz. packages for suggested retail prices of $3.49 and $1.49, respectively.

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Red Bull Editions hit retail shelves

BY Rebecca Haughey

SANTA MONICA, Calif. — Red Bull Energy on Monday introduced nationwide three new flavors: cranberry, lime and blueberry. In new red, silver and blue cans, the Editions from Red Bull provide the same energy and effect of the original, but with a taste for every palate.

After months of hyping the release, Red Bull, for the first time in the company’s 15-year history, has introduced a new flavor of their energy drink. The Editions were created by consumer demand, and were showcased at the National Association of Convenience Stores conference in October 2012 in Las Vegas.

During a six-week retail test in November and December 2012, all three flavors of the Red Bull Editions rose to be top-selling beverages during that period, ranking even in the top 25 of energy drinks, according to Retailer Internal Scan Data for the 8 weeks ended December 2012. Taste as a key driver was mentioned by 70% of repeat purchasers, according to a 2012 attitude measurement custom survey.

According to Mintel data, energy drinks are the fastest-growing segment within the beverage category — projected to grow 86% over the next five years to an $11.9 billion category in the United States.

Red Bull Editions are sold as single 8.4-oz. cans and 8.4-oz. 4-packs, priced in line with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero. Beginning today, they are available in convenience, grocery, drug and club store channels nationwide.

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