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Study: Efficacy and information drive sales

BY Joseph Tarnowski

Consumers buy diet, vitamin and sports nutrition products for a variety of reasons, such as losing weight, providing energy for working out or preventing colds, but regardless of their wellness needs or goals, efficacy is the most important factor in driving sales of these products; they must believe that the products they buy in this category are contributing to these goals, according to a recent new study by ECRM and HellaWella.
Based on responses from more than 450 respondents, the study examines how consumers, who are part of today’s healthy lifestyle culture, perceive diet, vitamin and supplement products from a wellness standpoint, and how these perceptions drive their shopping behavior.
For the exclusive results click here.
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Report: Beauty biz helps rescue holiday for Burlington Stores

BY Mike Troy

Strong sales of fragrances and bath and body products helped Burlington Stores achieve its holiday season sales targets and have CEO Tom Kingsbury feeling good about where the company is headed in 2016.

Strength in the traditional drug store categories offset weakness elsewhere in the business caused by warm weather. For the full story, click here

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The next wearable flying off shelves?

BY Gina Acosta

Fitness enthusiasts now have another reason to shop the wearable technology aisle: RunLites.

For running, walking, cycling, hiking or other tasks in low-light areas, RunLites gloves offer a solution that replaces clunky and uncomfortable head lamps, light-up vests, clip-on lights, and handheld lights that limit the use of hands.

"RunLites are life lights," said Mary Tiffin, president and CEO of RunLites. "RunLites gloves offer a powerful, hands-free, comfortable and wearable solution for handling the dark—no matter what the application."

Key benefits of RunLites gloves include:

  • Lightweight and compact design, fitted with a hands-free safety light
  • Two brightness settings that can project 80 lumens of light up to 15 feet
  • 6-12 hours of USB re-chargeable battery life
  • Palm pocket for storage of IDs, keys, money, or music unit
  • Reflective strip for added safety
  • Unisex models in a range of colors offered in half-length dry-wick fabric ($34.99) and full-length polar fleece ($39.99)

RunLites gloves were recently named the winner of the regional Small Business Association's InnovateHER 2016 Challenge. 

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