BEAUTY CARE

Study: Demand for personal care ingredients on the rise

BY Antoinette Alexander

LITTLE FALLS, N.J. A stable consumption of personal care products, and increased consumer awareness of products with such skin protection benefits as anti-aging and sun care, is helping to fuel the demand for personal care ingredients in the United States, according to consulting and research firm Kline & Co.

The market posted 3% growth since 2005, and is forecasted to grow further at a CAGR of 2.2% through 2014, according to Kline’s recently released study, “Global Personal Care Ingredients 2010: Market Analysis and Opportunities.”

Conditioning polymers are the leading product category, followed by surfactants, which constitute a market share of about 32% and 23%, respectively, by volume. Alkyl polyglucosides, or so-called “green” surfactants that are plant-derived, exceeded the growth of traditional surfactants by more than 2% in 2009.

Spurred by growing consumer awareness, the natural personal care product market has persevered through the recession, registering an 8% sales gain in 2009 in the United States. Natural ingredients benefited from a strong demand for natural products, capturing a small but increasing growth in their sector.

Hair fixative polymers and conditioning polymers are the most consolidated categories, with the top three players constituting for more than 75% of the overall market. The top 10 players in the U.S. market accounted for about 65% of the total market across all product categories covered in the report.

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BEAUTY CARE

Consumers reach for simple, value-added oral care

BY Antoinette Alexander

NEW YORK —A glowing smile and fresh breath still are important to U.S. consumers, but there is evidence that the weakened economy impacted the oral care market in 2009, as shoppers became less brand-loyal and increasingly turned toward such value-added products as battery toothbrushes, according to research firm Euromonitor International.

For the most part, this trend is expected to continue, and consumers likely will exhibit a willingness to pay more for products that make their oral care regimen easier, stated Euromonitor in its most recent oral care report. More specifically, Euromonitor predicted that most of the growth will be in “value-added,” “improved benefit” and “simplified” oral care products.

Several upcoming launches suggest that manufacturers are on this track. For example, McNeil-PPC is launching in September the new Listerine and Reach Total Care + Whitening collection. Positioned as a premium multibenefit oral care portfolio, the lineup includes the Listerine Total Care + Whitening mouthwash; Reach Total Care + Whitening toothbrush, which delivers a whitening power with whitening calcium carbonate bristles; and Reach Total Care + Whitening floss, which features micro-grooves to grab more plaque and baking soda to help whiten teeth.

In its recent second-quarter earnings announcement, Colgate-Palmolive noted that new product launches in the balance of the year include Colgate Sensitive Multi Protection toothpaste. The toothpaste is designed to provide long-term relief from sensitivity with regular use, as well as fight cavities, plaque and tartar.

Church & Dwight recently introduced its new Arm & Hammer Whitening Booster Plus Enamel Strengthening, which is designed for people who want effective whitening without adding an extra step to their routines. Before brushing, the formula is to be applied on top of a fluoride-containing toothpaste, and then teeth are brushed as normal.

Meanwhile, Dr. Fresh continues to make oral care fun for children with the launch of its new Hot Wheels FireFly Light Up toothbrush, available at Meijer in late August or early September. A cousin to the original FireFly, the Hot Wheels brush features the brand’s signature light-up technology.

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Congress debates FDA role in safety review of personal care products

BY DSN STAFF

SILVER SPRING, Md. —The Personal Care Products Council announced in July that it is working to create formal processes for the Food and Drug Administration to review ingredients of personal care products for safety at the request of the public and stakeholder groups, and to review all safety determinations made by the Cosmetic Ingredient Review expert panel.

However, roughly a week after the news, Reps. Jan Schakowsky, D-Ill., Ed Markey, D-Mass., and Tammy Baldwin, D-Wisc., introduced the Safe Cosmetics Act of 2010 (H.R. 5786). The new bill would, if passed, reform law on ingredients in personal care products.

Responding to the proposed legislation, the council, while acknowledging a need to modernize the regulatory structure of the cosmetics industry, said the Safe Cosmetics Act of 2010 as written “is not based on credible and established scientific principles” and would place an “enormous, if not impossible, burden on [the] FDA.”

The council’s five-point plan includes enhanced FDA registration, new processes to set safety levels for trace constituents, new FDA ingredient review processes, new FDA oversight of CIR expert-panel findings and FDA-issued good manufacturing practices.

“We urge Congress to carefully consider our recently announced proposals to strengthen FDA cosmetics oversight, including FDA ingredient reviews, and encourage the passage of the FDA Globalization Act of 2009, sponsored by Rep. John Dingell, which also includes enhanced FDA regulations of cosmetics manufacturers. Our proposals and Rep. Dingell’s legislation constitute the strongest, most efficient and viable approach to modernizing the FDA regulation of cosmetics, increasing transparency and enhancing existing consumer safeguards as science and technology evolve,” stated Lezlee Westine, president and CEO of the Personal Care Products Council.

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