Study: Consumers spend fuel savings on groceries
JACKSONVILLE, Fla. — A majority of consumers are spending savings from lower fuel prices to buy groceries. According to the new “Why? Behind the Buy” report from Acosta Sales & Marketing, 72% of shoppers ages 18 to 34 years will spend fuel savings on groceries.
Almost all (95%) U.S. shoppers report buying household groceries at regular supermarkets in the past six months; followed by shopping at mass merchants (79%); warehouse/club stores (42%); dollar and drug stores (39%); convenience stores (25%); natural/organic grocers (21%).
Millennial and Gen X shoppers show slightly greater interest in drug stores, convenience stores and natural/organic grocers than total U.S. shoppers. Twenty-seven percent of shoppers reported purchasing a grocery item online at least once a month, over the past year, up from 23% the prior year. Four-in-10 of those currently shopping online said that they expect to increase their order frequency in the next year.
While about seven-in-10 shoppers make the decision to shop a particular category at home, 55% of shoppers typically decide what brand to buy while in the store. When it comes to product loyalty, 65% of shoppers will switch products if their specific item was unavailable; 20% will wait until the next trip; 11% will go to another store; and 4% are not sure what they would do.
Old Orchard adds to line of reduced-sugar beverages
BY Ryan Chavis
SPARTA, Mich. — Old Orchard Brands on Monday announced that it will expand its Healthy Balance line of juice drinks to include two new varieties. According to the brand, the new additions fall within the U.S. Dietary Guidelines Advisory Committee’s dietary recommendation for reduced daily sugar intake.
Healthy Balance Pineapple Orange and Healthy Balance Peach Mango contain five grams of sugar per 8-oz. serving and 20 calories. The beverages are sweetened with Splenda-brand no-calorie sweetener.
"The new guidelines are clear — Americans are consuming far too much sugar," said health expert and Old Orchard consultant Amy Bragagnini, MS RD CSO. "A single 20-ounce bottle of sugary cola is going to put you over the recommended sugar intake by nearly 40%, so you have to make smarter choices. Healthy Balance has always been a great alternative because of its low sugar profile and the fact that a single serving provides 100% of the daily recommended value of Vitamin C."
Consumers can find the new flavors at select grocery stores beginning this month in 64-oz. bottles for a suggested retail price of $2.49 per bottle.
Ring Pop calls on fans to choose next flavor
BY Ryan Chavis
NEW YORK — Ring Pop from Bazooka Candy Brands earlier this week kicked off its fourth annual flavor “face-off” on Facebook, inviting fans to choose among Cherry Cola, Fruit Punch and Lemon Lime as the next flavor. Fans 13 years of age and older can place a vote for their favor by visiting the brand’s Facebook page.
Ring Pop’s promotion runs for three weeks and will end on May 4. The winning flavor will make its debut on retail shelves this fall for a limited time. Previous fan-voted flavors include cherry limeade, strawberry lemonade and raspberry lemonade.
“The Ring Pop crowdsource is one of our most exciting events of the year because it’s one of the rare opportunities that fans have to truly influence the final product they see on store shelves,” said Shannon Maher, brand manager for Ring Pop at Bazooka Candy Brands. “Over the years we’ve seen fans not only vote for their favorite flavors, but also share their thoughts about what makes a great flavor, and we’re looking forward to hearing all their fun ideas again this year.”
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