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Study: Affordability is key factor when buying body care products

BY Antoinette Alexander

CHICAGO — Judging by the results of new research from Mintel, loyalty is lost when it comes to body care products as nearly a quarter of those consumers who use body care products at least once a week usually just buy what’s on sale.

The research found that 23% of those who use body care products at least once a week usually just buy what’s on sale, which has contributed to a 10% decline in sales of body care products from 2007 to 2012.

“The poor performance of the body care market is likely due to the prolonged period of economic uncertainty that has consumers adjusting their use of nonessentials,” stated Molly Maier, senior analyst at Mintel.

“Product affordability is the most important attribute right now, therefore keeping products within a medium or low price point will be key in maintaining consumer participation.”

Hand and body lotion are the most common concoctions in the saturated body care market. Some 81% of consumers use body lotion and 89% say they use hand lotion, up from 76% and 84% since 2011. Women are definitely slathering it on more than men as 97% of women use hand lotion and 96% use body lotion versus 80% and 66% among men, respectively.

In an effort to be thrifty, many people are using lotion designed for a specific body part on other areas. While 94% of Mintel respondents said they use hand lotion on their hands, another 28% say they use it on their feet, 43% on their arms and 23% on their legs.

Despite this, there are some areas where people are very specific when it comes to their body care needs. Nearly three-quarters (73%) of people use more lotion in the winter/colder months and 67% say they buy different products depending on their need at the time, such as dry skin in the winter or gradual tanner in the summer. Some 67% of lotion users prefer bottles with pump dispensers to jars and tubes and 59% would consider buying hand or body lotion in refillable packaging. However, with all the options out there, only 27% of body care consumers say they have yet to find a lotion that works well for them.

The greatest percentage of body care product users are interested in products that offer extra moisture (61%); however, there is a growing interest in products that claim to have anti-aging qualities. Some 30% of weekly users seek anti-aging products compared with 23% in 2011. Products that claim to be all natural are also growing in popularity with nearly one-third of product users (31%) seeking this, according to Mintel.
 

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Goody creates new self-sticking, no-fuss hair accessory collection for girls

BY Antoinette Alexander

ATLANTA — Hair accessories brand Goody is expanding its portfolio with the new Softies collection of the first and only no-clip, stick-on hair accessory for girls.
 
Featuring self-sticking, no-clip grips, Softies make hair styling easy for girls to use on themselves. Designed of 100% soft and flexible material, Softies are free of snaps and clips, delivering a comfortable, no-fuss styling experience. They are ideal for holding up layers and bangs, half-up styles or just as a fun decorative accessory.
 
The Softies collection offers iconic shapes in a variety of trend-right color, sparkle, shine and prints. The Softies styles include Double Heart Rock Star, Flower Bow Power and Triple Shine Super Star.
They are priced at $5.99 each and will be available at Target in September.

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Navarro Discount Pharmacy opens prescription fulfillment center facility

BY Antoinette Alexander

MEDLEY, Fla. — Navarro Discount Pharmacy, which operates 31 locations in south Florida, has opened a fulfillment center facility for prescription medications under the name Navarro Health Services.

“The goal of the facility is to shift the pharmacy workload of maintenance, automatic refills and delivery of prescriptions to the fulfillment center facility giving our registered pharmacists more time to serve patients,” stated Albert Garcia, EVP and president of Navarro Health Services. “The facility provides additional consultations related to patient’s medication therapy regimen, adherence, and potential side effects, thus ensuring patients receive world class care.”

According to Garcia, the process is seamless and allows patients to order their prescriptions in person, via telephone or online while decreasing wait time at store level for all new and acute prescriptions.

Located at its corporate headquarters in Medley, the facility includes a call center for incoming and outbound pharmacy inquiries staffed with more than 40 employees. Maritza Aguayo is the director of the facility and Elizabeth Hernandez manages the day–to-day operations.

Navarro Health Services measures the effectiveness of the facility through metrics such as prescription fill turn-around time, average answer time, call volume and other key performance indicators.   

 

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