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Strongbow joins royal wedding hype, intros rosé apple

BY Gisselle Gaitan

Joining the growing excitement for the upcoming royal wedding of Prince Harry and Meghan Markle, Strongbow Hard Cider decided there’s no better way to celebrate than by releasing its new rosé apple cider with a limited-edition royal rosé teacup set.

The White Plains, N.Y.-based company’s new rosé apple is a semi-dry cider that gets its color from a touch of red-fleshed apples. It also contains 50% less sugar than other leading hard ciders, and contains a light, bubbly and fruity flavor, the company said.

“As England’s No.1 hard cider brand, we are thrilled to introduce a new way to drink rosé with rosé apple and a spirited take on tea time with our royal rosé teacup sets,” Jessica Robinson, vice president of portfolio brands, said. “Through the union of our British heritage and a modern twist on rosé, we are marrying two of America’s latest obsessions just in time for the fairytale royal wedding this spring.”

Strongbow’s hard ciders are made from apples and other natural flavors that are imported and produced from orchards in the U.K. and Belgium. The brand’s other flavors include gold apple, artisanal blend and cherry blossom.

Rosé apple is currently available for purchase nationwide, and the company will be looking to offer more than 1 million limited-editions mini-can trial packs at the suggested retail price of $1.50 each. More information can be found on Strongbow’s website, Instagram and Facebook pages.

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Perrier’s carbonated mineral water gets peachy

BY Gisselle Gaitan

Perrier added a new addition to its line of flavored carbonated mineral waters. The Stamford, Conn.-based company unveiled the new peach flavor, which is sugar-free and does not contain any calories or sweeteners.

“After introducing strawberry and watermelon flavors last year, we’re thrilled to continue to expand our flavor portfolio with the introduction of Perrier peach,” Grant McKenzie, VP and general manager of international brands, said. “Perrier is proud to be a leader in providing a full range of healthy hydration options that are a great source of refreshment throughout the day.”

The brand’s new peach offering is the latest addition to its broad range of carbonated mineral water offerings, that already includes the lime, strawberry, watermelon, l’orange and pink grapefruit flavors.

This latest launch is available in 8.45 fl.-oz. slim cans and 16.9 fl.-oz. PET bottles at select retailers nationwide. Fridge packs that include 10 cans will retail for $6.95.

Further information can be located on Perrier’s website.

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Hostess innovates Ding Dongs, adds peanut butter

BY Gisselle Gaitan

Hostess is once again adding some major changes to its lineup by giving the classic snack Ding Dongs a revamped flavor.

The Kansas City, Mo.-based company unveiled the new Peanut Butter Ding Dongs, which combine peanut butter cake with peanut butter filling and fudge.

“Since the launch of Hostess White Fudge Ding Dongs last year, the Ding Dongs brand has experienced rapid growth, and now boasts a flavor for virtually every taste,” Keith Peterfeso, brand director of All Day Snacking of Hostess Brands, said. “With household penetration and repeat buying households on the rise, the popularity of Ding Dongs is on an upward a trajectory we can’t ignore, and is a brand ripe for continued innovation.”

Hostess’ Peanut Butter Ding Dongs are now available in stores nationwide, where they are sold in multipack and single-serve formats. Further information can be found on the company’s website or social media channels.

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