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Strength of Nature selects Finn Partners Multicultural as PR agency of record

BY Antoinette Alexander

NEW YORK — Ethnic hair care brand Strength of Nature Global Brands has announced that public relations and digital communications firm Finn Partners and its Multicultural & Image Marketing practice has been selected as agency of record for the company’s portfolio of hair care brands for women of color.

With products ranging from at-home relaxer kits and styling aids to texturizers, Strength of Nature’s growing handprint in the industry has led the company to consolidate its marketing communications initiatives in partnership with a full-service firm with global resources and insights to both the category and target consumer.

Finn Partners’ Multicultural and Image Marketing Group will be charged with developing strategies to extend Strength of Nature’s impact in the ethnic hair care category with the goal of further engaging the brands with consumers and retail partners around the world. The assignment includes managing media relations, creative, sponsorship activation and corporate relations for Strength of Nature, whose brands include the Soft & Beautiful and Soft & Beautiful Botanicals line of treatments and styling aids, as well as African Pride, Beautiful Textures, Elasta QP, Mega Growth, Pro-Line and TCB.

Savannah, Ga.-based Strength of Nature acquired Soft & Beautiful, TCB and Pro-Line flagship brands from Unilever North America in December, heralding a new era for the company as it seeks to expand its product offerings and innovations in the marketplace. With this growth, the company has also expanded its sales and marketing team to include business development managers Tara Coleman and Michael Judson, as well as marketing brand manager Camila Crews.

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NPD Group data reveals that Southern guys are big on fragrance

BY Antoinette Alexander

NEW YORK — Despite overall flat performance, men’s prestige fragrance saw a boost in sales in the South, which is the largest market, according to new data from the NPD Group.

NPD Group reported that, in the 12 months ended April, sales of U.S. prestige men’s fragrance products were $916 million. Additional findings include:

  • The southern region of the United States represents 39% of overall prestige fragrance sales, and $371 million in men’s alone;
  • Between May 2013 and April 2014, the South was not only the largest region in terms of prestige men’s fragrance sales (40%), but it also was the top performing region, with nearly 2% growth, compared with the previous 12 month period; and
  • Juices were the primary driver of prestige men’s fragrance growth in the South during this time period, up 2%, followed by gift sets.

“Winning with consumers takes both national clout and a local flavor. While the Northeast and pacific regions often get a lot of attention, the example in men’s fragrance shows that the South is important for today’s prestige fragrance marketers,” said Karen Grant, VP and global industry analyst, The NPD Group. “Harnessing the buying power of each region — the South, North, East and West, especially during key holiday seasons — can make the difference to drive positive momentum in sales for the industry overall.”

 

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Rite Aid increases whooping cough booster vaccine supply to all Calif. pharmacies

BY Antoinette Alexander

CAMP HILL, Pa. — Rite Aid has increased supplies of the whooping cough booster vaccine, Tdap, at all 578 California locations after the California Department of Public Health reported that the number of whooping cough cases in the state has reached “epidemic proportions.”

There have been 3,458 cases of whooping cough so far in 2014 — more than were reported in all of 2013, officials have stated.

Rite Aid certified immunizing pharmacists in California can vaccinate patients ages 3 years and older against whooping cough, and more than a dozen other diseases based on CDC vaccine guidelines. Cost varies based on the patient's insurance coverage, and the Tdap vaccine is covered by many insurance plans. Tdap vaccinations are available during pharmacy hours and no appointment is necessary.

Named for the high-pitched “whooping” sound typically accompanying severe coughing fits, whooping cough is a highly contagious respiratory disease that is particularly dangerous for infants. The Centers for Disease Control and Prevention states that about half of whooping cough patients under 1 year of age require hospitalization, and that getting vaccinated is the best way to prevent the bacterial infection.

Although young children typically receive the whooping cough vaccination from their primary healthcare providers as part of a regular vaccine schedule, the CDC recommends a Tdap booster dose between ages 11 years and 12 years; individuals who did not receive a Tdap booster dose at those ages should receive one as soon as possible. In addition, Tdap is recommended for healthcare professionals and anyone having close contact with a baby younger than 12 months, including grandparents, family members and child care providers. Women who are pregnant should get a Tdap immunization during every pregnancy to protect their newborn from whooping cough.

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