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Stouffer’s highlights Sautes for Two line with new program

BY Allison Cerra

SOLON, Ohio — Stouffer’s has launched a new campaign that encourages couples to use the brand’s Sautes for Two line to reconnect.

The 6-week "Put the Two Back in Tuesdays" program, the brand said, will be rewarding Stouffer’s Facebook fans with weekly, downloadable coupons to try one of the meals from the Sautes for Two collection, and also will provide tips and hints on how to make Tuesdays extraordinary. Fans can begin downloading coupons starting with additional discounts available to Sautes for Two fans, Stouffer’s said.

"At Stouffer’s, we believe in the power of dinner and the meaningful connections that happen when you make the time to share a meal with someone you care about," Stouffer’s director Kelly Malley saod. "We’re hoping that with our ‘Put the Two Back in Tuesdays’ program, we’ll motivate couples to take time and enjoy a truly delicious meal that they can prepare quickly so they’ll have more time to enjoy each other’s company."

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Hot Tamales turns up heat

BY Allison Cerra

BETHLEHEM, Pa. — Hot Tamales is spicing up its cinnamon candies with a new product.

Hot Tamales 3 Alarm variety delivers three levels of intense cinnamon heat, the company said. Touting seven calories per serving and zero grams of fat, the new candies are kosher and glutne free.

In line with the launch, the brand also will launch the National Hotties Contest on March 19, which calls on college students that are campus trendsetters by being social, fun and daring. Details about the contest can be found on the Hot Tamales website.

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Hot Pockets, Lean Pockets business move to Nestle HQ

BY Allison Cerra

SOLON, Ohio — Nestle USA said its prepared foods division is relocated the Hot Pockets and Lean Pockets frozen sandwich and snacks business team from Englewood, Colo., to the company’s headquarters in Solon, Ohio.

In Solon, the Hot Pockets and Lean Pockets business, which was acquired from Chef America in 2002, will such food brands as Stouffer’s, Lead Cuisine frozen meals; Buitoni refrigerated pastas and sauces; Nestle Toll House baking ingredients and refrigerated cookie dough; Libby’s 100% Pure Pumpkin and the Nestle Carnation milks.

"We believe the opportunities for shared learning and continued progress — both for our employees and our business — are greater with all our teams working together," said Frank Higgins, president and CEO of Nestle’s prepared foods division.

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