Stop & Shop’s Food for Friends campaign reaches new record
QUINCY, Mass. — Stop & Shop announced Tuesday that its annual campaign that donates funds for hunger relief to local food pantries and regional food banks realized a 40% increase from last year.
The supermarket chain said that its Food for Friends campaign, which ran from Oct. 29 to Dec. 10, raised more than $2 million this year. Customers donated $1, $3 or $5 "paper turkeys" at their local Stop & Shop. Customer contributions accounted for 90% of the $2 million, while Stop & Shop contributed $500 per store.
Sixty percent of the funds will go directly to hundreds of local food pantries that stores adopt in each community, while 40% will be allocated to state food banks, the company said.
Food Lion goes mobile
SALISBURY, N.C. — Food Lion has unveiled a new mobile app that puts its stores right at customers’ fingertips.
The new app, developed in partnership with Mercatus USA, gives customers the capability to create shopping lists, access weekly specials, download new recipes and locate stores. Also giving customers more bang for their buck is the opportunity to sign up for the Food Lion MVP loyalty program through the app.
The app can be accessed by visiting the iTunes library, and is compatible with iPhone, iPad and iPod devices.
"At Food Lion, we are constantly looking for new ways to enhance the shopping experiences of our customers," said David Palmer, director of customer relationship management and interactive marketing. "This new mobile application is user-friendly and makes it easy for our shoppers to connect with us while they are on the go."
Walmart tops holiday Web traffic
NEW YORK — Walmart had high Web traffic numbers for the week ended Nov. 27, which included Thanksgiving and Black Friday, according to data released from Experian Hitwise.
The big-box retailer topped the list at 25.88% of all Web traffic, or 88 million visits, with Target ranking second at 15.26%, or 51.8 million visits.
Meanwhile, Sears.com accounted for 6.21% of multichannel Web traffic, or 21.1 million visits for the week, just under JCPenney at 21.5 million visits, or 6.34% of total Web traffic.
Sears subsidiary Kmart.com ranked sixth on the list, grabbing 4.71% of Web traffic with 16 million.
For the week ended Dec. 18, the top four spots remained the same, with Kmart.com dropping to the ninth slot.