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Stop & Shop, Unilever donate $150K to Feeding America

BY Allison Cerra

QUINCY, Mass. — Stop & Shop has teamed up with Unilever to support the hunger relief efforts of Feeding America and its local member food banks.

The companies said that they are donating $150,000 to the organization, which will provide more than 1 million meals to families in need.

As part of the donation, Stop & Shop also is hosting Popsicle Parties and Stuff-A-Truck events. Through its Popsicle Parties, Stop & Shop will offer each customer a free Popsicle pop for every $1 they donate; while its Stuff-A-Truck events, which are held at various stores through the fall, invites customers to deliver canned and nonperishable food items to local food bank trucks. A list of participating stores can be found here.

"Stop & Shop is always exploring new ways to support the communities we serve," said Suzi Robinson, manager of public and community relations for Stop & Shop’s New England division. "This fall, through our partnership with Unilever, we’ve identified several ways customers can join us in our effort to fight childhood hunger."

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Pfizer Consumer expands Centrum franchise across several niche categories

BY Michael Johnsen

MADISON, N.J. — Pfizer Consumer Healthcare on Thursday announced the launch of Centrum Specialist, a line of enhanced multivitamins aimed at specific health priorities, including prenatal, vision, energy and heart health.

Pfizer also launched line of single-ingredient supplements under a new ProNutrients brand that includes omega-3, probiotic and fruit & veggie. "Many people are considering adding or already have added supplements like omega-3 or probiotics to their diet," stated Tiffany McLaud, U.S. franchise lead for dietary supplements at Pfizer Consumer Healthcare. "But we have heard from consumers that choosing the right multivitamin and supplement can be confusing," he noted. "Now with ProNutrients, Americans can feel confident about their supplement choices, and when taken with a multivitamin … will get key nutrients for health and wellness."

Pfizer is encouraging trial by way of a coupon offer through its Centrum Facebook page.

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Walmart’s layaway program returns this holiday season

BY Allison Cerra

BENTONVILLE, Ark. — After disappearing from its lineup of offerings in 2006, Walmart is bringing back its layaway program in time for the holiday season.

The new Christmas layaway program will encompass two of the season’s most popular gift categories — electronics and toys — and will be available at all stores nationwide from Oct. 17 through Dec. 16.

Walmart phased out its layaway program five years ago, citing declining use and increasing costs.

“We’re always looking for ways to ease budget strain for our customers, and we know this holiday season in particular brings with it additional financial pressure,” Walmart’s chief merchandising officer Duncan Mac Naughton said. “Our layaway program for Christmas, along with our every day low prices and great variety of gifts, will provide a worry-free way for our customers to fulfill their families’ Christmas wish lists.”

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