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CVS Health’s Larry Merlo discusses rebranding, tobacco ban at TEDx event
WOONSOCKET, R.I. — During a recent TEDx event, CVS Health president and CEO Larry Merlo discussed the realignment of the company’s brand to "CVS Health" and its decision to pull tobacco products from its shelves.
The talk was given at a TEDx event using the TED conference format but independently organized by a local community.
At TEDx events, a screening of TED Talks videos — or a combination of live presenters and TED Talks videos — sparks conversation and connections at the local level. TEDx events are planned and coordinated independently, under a free license granted by TED. TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks.