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Stop & Shop raises more than $128K for tornado relief efforts in Massachusetts

BY Allison Cerra

QUINCY, Mass. — Stop & Shop has donated more than $128,000 in food and financial support to tornado relief efforts in central and western Massachusetts, the company said Tuesday.

Among the more than $128,000 in funds raised, Stop & Shop said that more than $88,000 was raised for the American Red Cross through a fundraising campaign that ran from June 17 to July 4 in all Stop & Shop stores across Massachusetts, New Hampshire, Rhode Island and Connecticut. The remaining funds were donated to the Food Bank of Western Massachusetts, the Massachusetts Emergency Management Agency and other organizations in the area.

"When the tornadoes struck, we mobilized to provide food and supplies to several organizations, including the Red Cross, MEMA, local fire departments and the Worcester County Food Bank," Stop & Shop’s New England division president Mark McGowan said. "We were also happy to give customers and associates a trusted way to help their neighbors during this difficult time. We cannot thank them enough for their generosity."

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Food Lion expands reach in South Carolina with six new stores

BY Allison Cerra

SALISBURY, N.C. — Food Lion unveiled on Wednesday six new stores in the Greenville, S.C., area market.

The stores, located in Anderson, Greenville, Greer, Seneca and Simpsonville, replace former Bloom locations. As part of the transition to Food Lion stores, the newly opened supermarkets will carry a variety of natural and organic products, as well as fresh seafood, produce and other specialty items, Food Lion SVP James Egan said.

As part of the grand opening celebration at the stores, which was held Wednesday, Food Lion announced it will offer weekly specials, grocery gift card giveaways up to $250 and radio remotes that feature in-store shopping sprees over a four-week period.

Like all Food Lion stores, the new locations also will offer customers the company’s loyalty program, MVP, providing customers with savings throughout the store.

To date, Food Lion operates more than 150 stores in South Carolina.

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P&G teams with Communities In Schools, John Legend to launch new GIVE Education campaign

BY Rozanne Gelbinovich

NEW YORK — Procter & Gamble and Communities In Schools, one of the nation’s leading dropout prevention organizations, on Tuesday announced the launch of GIVE Education, a new campaign developed to increase awareness of the student dropout crisis in the United States.

P&G has pledged to donate 2 cents to CIS for each BrandSAVER coupon redeemed by consumers starting on Sunday, July 31, in an uncapped donation. The coupons will be distributed in newspapers across the country with discounts for P&G products from such brands as Puffs, Bounty, Crest, Pantene, Duracell, Olay and Tide. A list of newspapers carrying the coupons can be found at PGEverydaySolutions.com.

“We’re making it easy for consumers to make a difference,” said Jim Leish, director of U.S. operations for P&G North America, at a press conference in New York announcing the campaign. “Joining forces with CIS and John Legend allows us to support the incredibly important work they do in empowering students to learn and thrive.”

“All kids deserve the chance to learn and to succeed,” added Grammy-award-winning artist John Legend, who is serving as the campaign spokesman. “By teaming up with P&G and CIS on the GIVE Education campaign, I can further support a cause of great importance to me — ensuring that all kids receive a quality education, regardless of where they grow up.”

For more on the campaign and to see the commercial featuring John Legend, visit Facebook.com/PGMyGive. P&G also noted at the press event that for each view of the video on the campaign’s Facebook page, the company will make an additional donation to CIS.

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