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Stop & Shop partners with USDA on healthy eating program

BY Alaric DeArment

QUINCY, Mass. Customers at Stop & Shop will encounter some encouragement to eat well under a new partnership between the supermarket chain and the Department of Agriculture.

As part of the partnership, part of the USDA’s “Partnering with MyPyramid: Corporate Challenge,” Stop & Shop stores will have signs such with slogans such as “Vary Your Vegetables” and “Make Half Your Grains Whole.” The chain will also encourage customers to use interactive features on MyPyramid.gov to influence their eating choices.

The Corporate Challenge seeks to create partnerships between industry and the government to promote healthy eating. It is based on MyPyramid, the USDA’s updated version of the original Food Pyramid.

Based in Quincy, Mass., the Stop & Shop Supermarket Company operates 59,000 stores in New England, as well as in New York and New Jersey.

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Hershey to sponsor Batman-themed sweepstakes

BY Alaric DeArment

NEW YORK Contestants in a Hershey sweepstakes beginning July 18 will have a chance to win a Batman motorcycle.

The grand prize in the “Find the Bat-Signal and Win” sweepstakes is an MV Agusta F4, hand-built in Italy, has a black paint job and a Batman silhouette, and is worth $35,000. Runners-up will get $4,000 Panasonic home theater systems and $500 Joker Henchman masks.

Hershey will begin selling Batman-themed Reese’s cups and Kit Kat bars. Contestants who find the Bat Signal printed on the inside wrappers of the Reese’s and Kit Kat candies will win instantly.

The odds of winning the grand prize are one out of 13.93 million, according to Hershey.

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Oh Mama! creates ginger ale formulated for pregnant women

BY Jenna Duncan

BALTIMORE To help with pangs of morning sickness, Oh Mama! Has announced the launch of a new ginger ale specially formulated for moms-to-be.

Oh Mama!’s Ginger Ale Elixir, a beverage infused with ginger, lemon and B vitamins and fortified with folic acid, was created by mother-of-three, Beth Vincent. Vincent explained that she worked with morning sickness and perinatal nutrition specialists to create the ginger ale in order to help women feel more at ease during the months of pregnancy.

“Ginger and ginger ale [have] been used for eons to calm stomachs, so I customized the drink to meet the specific needs of pregnant women,” Vincent said.

Oh Mama! also makes a line of nutrition bars with DHA for expecting women in flavors peanut butter, frosted white raspberry and frosted white lemon.

Oh Mama! Ginger Ale Elixir is available in 8.3 fluid ounces cans by the 24-can case on Amazon.com and retails for $39.43. It is also at Babies ‘R’ Us retail locations; 4-packs retail for about $6.99 to $7.99.

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